Product Marketing Manager – Assessments

Product Marketing Manager – Assessments

Requirements

• 4+ years of relevant marketing experience, ideally within edtech, paired with either direct experience as a classroom educator and/or school or district administrator, or experience working closely with educators and administrators.
• Brings a deep understanding of K–12 education systems, including how instructional tools and assessments are adopted, implemented, and used to drive decisions at both the classroom and district levels.
• Skillful at identifying and applying market and user insights to create positioning, messaging and go-to-market plans.
• Knowledgeable about how and why administrators select curriculum and assessment tools to support student outcomes and instructional goals.
• Excellent written and verbal communication skills, with the ability to clearly and persuasively convey complex ideas across multiple formats—email, documents, presentations, and live discussions.
• Effective cross-functional collaborator, with a track record of working across teams like sales, product, marketing, and communications.
• Strong project management and prioritization skills—capable of breaking down large initiatives, identifying dependencies, setting timelines, and clearly communicating progress to stakeholders.
• Skilled in data analysis and storytelling, including creating visuals and using insights to shape strategy and drive decisions.
• Demonstrated passion for education and a commitment to improving student outcomes.

Responsibilities

• Conduct a comprehensive market analysis to identify trends, challenges, and opportunities within the K-12 assessment landscape. Analyze competitors’ value propositions and marketing plans.
• In collaboration with the product and user research teams, conduct interviews and surveys with educators to understand their needs and preferences regarding assessment tools.
• Create and implement a robust system to gather customer insights from our market-facing teams–Sales, Success, and Professional Learning.
• Deliver insights and implications from the landscape analysis work listed above to product and sales teams. Use insights to refine our product messaging and marketing plan.
• Develop and refine clear, compelling messaging that articulates the unique value proposition of Khan Academy’s assessment offerings, ensuring alignment with the overall Khan Academy district offering.
• Hone in on key customer and market insights, to create tailored messaging for administrators and teachers.
• Collaborate with the product team to ensure that messaging reflects the latest product features and benefits.
• Create an ideal customer profile. Develop a list of prospective customers, focusing on the districts that are closest to our ideal profile.
• Create and execute a comprehensive go-to-market plan, including launch strategies and promotional campaigns that resonate with school districts.
• Design and implement targeted promotional campaigns to generate awareness and interest in the assessment offerings, utilizing various channels such as email marketing, social media, webinars, and industry events. Create engaging content, including blog posts, videos, and infographics, to support promotional efforts and educate potential customers about the product’s benefits.
• Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure alignment and readiness for the launch.
• Excel in project management.
• Create effective tools for our sales team including sales decks, demos, brochures, case studies, and digital content. Equip the sales team with talking points and help them handle questions and objections.
• Integrate the assessment narrative into existing Khan Academy Districts sales materials.
• Ensure our sales team is knowledgeable and confident about the product features, benefits, and competitive landscape.
• Track performance versus targets for key performance indicators (KPIs) to measure progress towards goals. Understand and explain what drives successes and gaps.
• Use data-informed insights to adjust strategies and optimize marketing efforts continuously.

Preferred Qualifications

No preferred qualifications provided.