Member Engagement Lead – Home & Apparel + Accessories

Member Engagement Lead – Home & Apparel + Accessories

Requirements

• 4-year degree or equivalent work experience
• 8+ years of previous Loyalty, Marketing Merchandising, or business experience
• Strong financial acumen for both retail and cost accounting metrics
• Ability to influence others through the use of data and insights
• Strong interpersonal skills and ability to maximize relationships
• Strategic orientation and comfortable with ambiguity
• A master collaborator who is able to inspire trust and confidence with a range of partners
• Management of financial performance
• Demonstrated leadership and decision-making skills
• Strong written and oral communication skills
• Excellent analytical and problem-solving skills
• Self-Starter, ability to work independently, strong initiative
• Strong planning and organizational skills

Responsibilities

• Lead the Loyalty Strategy for the Pyramid, driving increased member engagement via trips & spend.
• Lead internal partnership relationships and activations specific to pyramid. Own & lead cross-functional connection & collaboration to bring activations to life across organization. Foster new partnership ideas based on relationship with business owners.
• Deliver 360 benefits through tailored pyramid engagements as the liaison between the benefit strategy and the key business owners.
• Manage financial investments of the Loyalty team across pillars & audiences through enterprise financial routines via Pyramids.
• Champion and drive loyalty integration within key company strategies, including major seasonal events, strategic initiatives and long-term planning.
• Assume role of resident expert of the Loyalty Industry—identifying macro trends that are shaping the industry, major moves by key competitors and strategic impact assessment to Target Circle.
• Lead projects that span multiple teams within marketing, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences
• Lead with the guest
• Creating compelling guest and business cases to support the engagement strategy in fulfillment of Target Circle Strategy.
• Aggressively prioritize the efforts of guest engagement strategy creation, testing, insights, and guest learnings to ensure the opportunities with the highest potential are always making progress.
• Maintain daily interaction with key stakeholder to ensure success of Target Circle
• Build strong, trusted relationships through regular collaboration with PPCOE Strategy, Marketing Loyalty, Finance, and Merchandising DMMs, Stores, Digital Partners technology teams, including product owners, engineers, and data sciences analytics teams
• Report and develop weekly action plans on KPI results and on drivers of variance
• Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required.
• Deliver guest and financial metrics in support of Target Circle
• Lead the evolution and strategy creation of Target Circle in service of our ambition and guest expectations. This role will be responsible for developing business strategy, which will set the course for future deployment and long-term guest loyalty.

Preferred Qualifications

• MBA
• Knowledge of strategy development, problem solving and hypothesis testing
• Previous experiences: Finance, loyalty, strategy development, working with cross functional teams, merchandising, product technology development, and project management.