Associate Director Strategic Marketing
| Company | Carrier Global |
|---|---|
| Location | Palm Beach Gardens, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree
- 10+ years of experience in strategic marketing, brand strategy or corporate marketing
- 3+ years in leadership role
Responsibilities
- Assist in the development and execution of the global marketing strategic plan.
- Assist in the management and development of corporate branding initiatives including enterprise, segment, brand positioning and alignment in the portfolio.
- Lead and evolve company-wide brand governance systems, including brand guidelines, naming conventions, and trademark strategy.
- Maintain and optimize the brand architecture to ensure clarity, simplicity, and flexibility for future growth.
- Collaborate with business units to develop compelling brand positioning and customer-centric value propositions that reinforce a strong, consistent and recognizable global presence.
- Manage brand performance metrics and measurement frameworks and assessments.
- Understand key performance metrics and leverage insights to deliver business results.
- Influence internal stakeholders to drive alignment between BU initiatives and corporate initiatives.
- Develop robust brand governance plan to ensure global brand consistency.
- Assist and help manage a product, service and initiative naming strategy to create a unified, scalable and customer-relevant brand ecosystem.
- Ensure the Carrier web properties accurately portray the Carrier brand.
- Guide functional program managers on effective and impactful marketing mix.
- Partner with global business marketing and communications managers to ensure integration with regional marketing plans and campaigns.
- Manage brand standards and advise on branding for 35+ brands.
- Develop and execute marketing campaigns for functional partners.
- Conduct competitive benchmarking.
Preferred Qualifications
- Bachelor’s degree in marketing, business administration, or a related field
- MBA or master’s degree with an emphasis in marketing
- Recent experience in a Fortune 500 global company
- Expertise in brand portfolio strategy and architecture, brand governance and brand positioning strategy
- Proven experience in product naming strategy and branding consistency across multi-brand portfolio
- Experience in driving brand transformation initiatives within medium-large, matrixed organizations
- Strong communication, storytelling, and interpersonal skills, with the ability to articulate brand vision and strategy to senior executives and cross-functional teams. Excellent at presenting findings to a diverse audience
- Strong analytical and strategic thinking skills, with experience in brand performance measurement and optimization
- Ability to collaborate effectively with cross-functional teams and stakeholders at all levels
- Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work independently
- Detail-oriented mindset, with a focus on accuracy, consistency, and quality in all tasks and deliverables
- Cross-functional team leadership experience
- Budget management experience
- Strong influencing skills; able to communicate succinctly and creatively to various organizational levels and functions
- Demonstrated ability to collaborate across countries, divisions, and cross-functional teams to influence business outcomes
- Ability to operate in ambiguous environments, with demonstrated capability in dealing with complexity
- Energetic, resourceful, and hands-on individual