Senior Director – Digital Marketing

Senior Director – Digital Marketing

Requirements

• 10+ years of experience in marketing, preferably within sports, entertainment, or large-scale events.
• Strong understanding of Olympic marketing guidelines, sponsorship activation, and global event branding is a plus.
• Expertise in digital marketing, paid media, content strategy, and experiential marketing.
• Proven track record of developing high-impact marketing campaigns that drive revenue and engagement.
• Strong analytical skills, with experience in performance marketing and data-driven decision-making.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Deep knowledge of consumer behaviors across key passion points, including sports, culture, entertainment, and travel.
• Knowledge of b2b digital strategies, targeting, funnel and measurement.

Responsibilities

• Develop and execute paid digital marketing strategies that align with both On Location’s core business and Olympic-specific objectives.
• Identify market trends, audience insights, and competitive positioning to develop the brand strategy.
• Collaborate with senior leadership to define marketing priorities and key performance indicators (KPIs).
• Partner with Marketing, Organic Social, Creative Services, Product, Ticket Sales, Ticket Ops and Technology teams to align marketing strategies with business goals.
• Work closely with internal and external stakeholders, including rights holders, brand partners, and media agencies.
• Act as a central point of contact between Marketing Core and Olympics teams to ensure seamless execution of digital initiatives and learnings.
• Lead multi-channel marketing campaigns (paid social, paid search, Meta, LinkedIn, etc.) to drive brand awareness and customer acquisition.
• Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives.
• Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly.
• Ensure marketing assets and promotional materials reflect the brand’s tone, voice, and positioning.
• Drive ticketing and hospitality package sales through targeted paid digital marketing efforts.
• Optimize paid media strategies to increase conversions and ROI.
• Develop and monitor marketing budgets, ensuring efficient allocation of resources.
• Leverage data-driven insights to track campaign effectiveness and inform future strategies.
• Monitor KPIs such as customer engagement, conversion rates, and brand sentiment across different channels.
• Provide leadership with regular performance reports and actionable recommendations.
• Support the development of Olympic-specific marketing programs, ensuring compliance with sponsorship and licensing guidelines.
• Lead storytelling and engagement strategies that capture the excitement and prestige of the Olympic Games.
• Work closely with rights holders and event partners to activate sponsorships, hospitality experiences, and fan engagement initiatives.

Preferred Qualifications

• Strong understanding of Olympic marketing guidelines, sponsorship activation, and global event branding is a plus.