Head of Growth Marketing & E-commerce

7+ years of performance marketing experience, specializing in B2C demand generation for tech-driven wellness brands.
Experience owning paid user acquisition across digital, social, local, and marketplace channels, continuously testing new opportunities.
A strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.
Analytical expertise in campaign performance, trend identification, and optimization.
Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
Enthusiasm for innovation, industry trends, and leveraging new tools for growth.
Solution-oriented mindset with a commitment to purpose-driven wellness.
Experience in P&L management.
Excellent communication and presentation skills, with the ability to translate data insights into compelling narratives.

Develop and execute growth strategies across all channels, driving customer acquisition, retention, and revenue optimization.
Own pricing, promotion, and marketing spend strategies, leveraging data analytics to identify trends and maximize ROI.
Define and track KPIs, providing regular performance insights to leadership.
Implement a multi touch attribution model followed by a media mix model for accurate marketing measurement.
Lead web presence strategy, in partnership with content and product marketing, including SEO and site optimization.
Collaborate with sales, product, and engineering teams to ensure cohesive customer experiences.
Build, mentor, and manage a high-performing growth team.
Optimize marketing operations, systems, and workflows.
Manage budgets and forecasts for demand generation.
Foster a culture of experimentation, continuously testing new campaigns, channels and creative approaches.
Communicate strategic insights and recommendations to executives.

No preferred qualifications provided.