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Senior Product Marketing Manager
Company | Turnkey |
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Location | New York, NY, USA |
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Salary | $150000 – $225000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 4–7 years of experience in product marketing, ideally in a developer tooling or B2B SaaS environment.
- Strong written communicator with a knack for simplifying complex technical concepts.
- Demonstrated ability to drive launches from zero to one in close collaboration with product and design.
- Experience building marketing plans for technical products, including messaging, positioning, and content strategy.
- Comfortable working cross-functionally and managing multiple stakeholders.
- Self-starter who thrives in ambiguity and enjoys taking ownership.
- Sharp sense of product quality and empathy for end users—especially developers.
- Data-driven mindset with a comfort in reporting and light analysis.
Responsibilities
- Own product messaging and positioning, translating technical features into compelling narratives for developers and enterprises.
- Manage product launches end-to-end—planning, execution, and internal coordination — across web, email, social, etc.
- Partner closely with Product and Design to influence roadmap, naming, and UX with customer insights and market context.
- Work cross-functionally with Engineering, Sales and Marketing to align product marketing with broader company goals.
- Create content that explains our products clearly—docs, landing pages, blog posts, and more.
- Lead select co-marketing initiatives with customers and ecosystem partners.
- Share learnings with product teams to inform roadmap and improve experiences.
- Track and analyze adoption metrics and campaign performance to refine strategy.
- Contribute to building our product marketing playbook from the ground up.
Preferred Qualifications
- You’ve marketed infrastructure or API-first products to technical audiences.
- You have crypto experience, or have personally experimented with onchain tools.
- You’ve worked at a fast-moving startup.