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Senior Product Marketing Manager

Senior Product Marketing Manager

CompanyTurnkey
LocationNew York, NY, USA
Salary$150000 – $225000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 4–7 years of experience in product marketing, ideally in a developer tooling or B2B SaaS environment.
  • Strong written communicator with a knack for simplifying complex technical concepts.
  • Demonstrated ability to drive launches from zero to one in close collaboration with product and design.
  • Experience building marketing plans for technical products, including messaging, positioning, and content strategy.
  • Comfortable working cross-functionally and managing multiple stakeholders.
  • Self-starter who thrives in ambiguity and enjoys taking ownership.
  • Sharp sense of product quality and empathy for end users—especially developers.
  • Data-driven mindset with a comfort in reporting and light analysis.

Responsibilities

  • Own product messaging and positioning, translating technical features into compelling narratives for developers and enterprises.
  • Manage product launches end-to-end—planning, execution, and internal coordination — across web, email, social, etc.
  • Partner closely with Product and Design to influence roadmap, naming, and UX with customer insights and market context.
  • Work cross-functionally with Engineering, Sales and Marketing to align product marketing with broader company goals.
  • Create content that explains our products clearly—docs, landing pages, blog posts, and more.
  • Lead select co-marketing initiatives with customers and ecosystem partners.
  • Share learnings with product teams to inform roadmap and improve experiences.
  • Track and analyze adoption metrics and campaign performance to refine strategy.
  • Contribute to building our product marketing playbook from the ground up.

Preferred Qualifications

  • You’ve marketed infrastructure or API-first products to technical audiences.
  • You have crypto experience, or have personally experimented with onchain tools.
  • You’ve worked at a fast-moving startup.