Sr Director – Social Media – Shark Home & Beauty
| Company | SharkNinja |
|---|---|
| Location | Needham, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 10 years of experience leading social media or digital marketing, ideally across multiple international markets
- Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
- Demonstrated success building and scaling social programs globally, with localized execution
- Proven experience managing diverse, distributed teams and working in matrixed organizations
- Expert in social media tools, governance, campaign architecture, and analytics
- Strong leadership, storytelling, and executive communication skills
- Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
- Fluent in English; additional languages are a strong plus
Responsibilities
- Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
- Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
- Create a scalable global-to-local content framework and governance model
- Embed social media strategy into global 360 marketing campaigns and product launches
- Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
- Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
- Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
- Establish global content best practices, toolkits, and performance benchmarks
- Oversee social-first creator and influencer strategies, partnering with local markets for activation
- Define global KPIs and measurement frameworks in collaboration with analytics and media teams
- Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
- Manage global social listening, cultural trendspotting, and brand health tracking
- Identify and address platform-specific risks, crisis response, and reputation issues globally
- Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
- Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
- Align with regional and local teams to ensure messaging is consistent yet locally relevant
- Act as a global thought leader, keeping the organization ahead of cultural and platform shifts
Preferred Qualifications
- Global mindset with sensitivity to local cultures
- Operational and strategic: can set vision and execute
- Collaborative and influential across levels and regions
- Creative thinker with a performance and data orientation
- Thrives in fast-paced, high-growth environments
- Passionate about culture, technology, and innovation in social storytelling