Associate Media Director
Company | Critical Mass |
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Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- 6-8+ years of experience in media.
- Experience in paid social media planning and management.
- Hands-on experience with DV360, Amazon DSP, and Prisma.
- Familiarity with Google Ad products.
- Detailed understanding and passion of media and the media landscape.
- Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
- Strong interpersonal, written and verbal communication skills.
- Ability to multi-task and meet deadlines while paying attention to details and being agile.
- Good project management, planning and organizational skills.
- Proficient in MS Office, specifically Excel.
- Ability to delegate and train junior team members.
Responsibilities
- Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
- Manage the billing team and provide final approval on all billing needs.
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
- Provide strategic insights and optimizations for all client reports.
- Research and prepare new information for paid media plans, RFPs, and presentations.
- Evaluate, build and maintain relationships in the display and emerging media community.
- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
- Lead the development of ‘Point of View’ (POV) documents on new trends or special opportunities.
- Evaluate client needs and escalate needs or issues as they arrive to leadership.
- Drive audience insights and channel strategy.
- Sell in media initiatives to client.
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.
- Report to Media Director and Media VP and supervise a medium-sized team.
Preferred Qualifications
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No preferred qualifications provided.