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Associate Media Director

Associate Media Director

CompanyCritical Mass
LocationToronto, ON, Canada
Salary$Not Provided – $Not Provided
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 6-8+ years of experience in media.
  • Experience in paid social media planning and management.
  • Hands-on experience with DV360, Amazon DSP, and Prisma.
  • Familiarity with Google Ad products.
  • Detailed understanding and passion of media and the media landscape.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multi-task and meet deadlines while paying attention to details and being agile.
  • Good project management, planning and organizational skills.
  • Proficient in MS Office, specifically Excel.
  • Ability to delegate and train junior team members.

Responsibilities

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs.
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports.
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of ‘Point of View’ (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership.
  • Drive audience insights and channel strategy.
  • Sell in media initiatives to client.
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.
  • Report to Media Director and Media VP and supervise a medium-sized team.

Preferred Qualifications

    No preferred qualifications provided.