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Product Marketing Manager
Company | Sierra |
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Location | San Francisco, CA, USA |
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Salary | $180000 – $210000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of B2B marketing experience.
- Expertise in developing company and product positioning and messaging from scratch, including translating positioning and messaging into marketing artifacts and sales assets.
- Passion for understanding enterprise customers, their needs, and the context in which they work.
- Experience leading product launches and release marketing efforts, including the creation of both the external messaging and content, as well as, the internal sales-facing content and enablement.
- Ideally, familiarity with building marketing demos, from scripting and storyboarding to overseeing production.
- Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets.
- Expertise in building beautiful presentations using Google Slides and Keynote.
Responsibilities
- Develop crystal-clear, differentiated product messaging and positioning, from messaging architecture to web copy to release marketing-level details.
- Develop our enablement playbooks and assets, including first call decks, email templates, customer story slides, ROI slides, and more. Partner closely with our GTM leadership to ensure they have what they need to succeed.
- Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer demos that inspire customers to learn more and buy.
- At this early stage, we will each flex and contribute across a variety of channels and activations – from digital advertising and keynote development to customer stories.
Preferred Qualifications
- Experience translating key messages for various industries.
- Familiarity with building marketing demos, from scripting and storyboarding to overseeing production.