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Associate Director – Planning
Company | Mediabrands |
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Location | New York, NY, USA |
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Salary | $110000 – $115000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- Strong institutional knowledge of media planning principals
- Build strong collaborative relationships with cross functional partners, internal teams, and stakeholders
- Comfortable exploring new technologies, platforms and approaches to push the needle on big ideas
- Ability to manage both upwards and downwards to ensure cross team communication
- Ability to speak/present to both junior and senior level clients
- Strong presentation skills
- Proactive approach to problem solving
- UM does not require candidates to have a college degree
Responsibilities
- Oversee the day-to-day management and communication of media plans for designated client from ideation to delivery
- Lead communication and relationships with internal agency specialty teams and creative partners
- Ensure the strategy and audience insights are funneled down into the tactical media plan
- Ensure accuracy of all client deliverables
- Ensure measurement and learning agendas are implemented within the media plan and delivered to the client
- Lead day to day communication and relationship with investment teams to identify the right channels and partners to execute the media plan
- Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
- Responsible for development of the media plan, making strategic ideas come to life in partnership with cross functional partners (i.e. SBUs, buying team, analytics, etc.)
Preferred Qualifications
- 5+ years of integrated planning and 2-3 years experience in a people manager role; strong ability to delegate, train, and support direct reports
- Experienced people manager, supporting team in career development, training, and workload management
- Ability to learn/master agency tools specific to your account (MediaTools, Growth Accelerator, NMI)
- Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment