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Marketing Manager
| Company | Calyxo |
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| Location | Pleasanton, CA, USA |
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| Salary | $105000 – $130000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3–5 years of experience in downstream marketing in the medical device, healthcare, or life sciences industries
- Education: Equivalent work experience or a Bachelor’s degree in marketing, business administration, or a related field
- Proven track record of developing sales enablement and marketing materials that drive adoption and revenue growth.
- Strong understanding of collaborating with sales, product, and clinical teams
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Strong writing, content development, and project management skills
- Strong attention to detail
- Familiarity in marketing automation tools (e.g., HubSpot, Marketo), PowerPoint, Canva or Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Analytical mindset with proficiency in KPI tracking.
- Experience working in a start-up or high-growth environment
- Knowledge of regulatory requirements and compliance standards for medical devices.
Responsibilities
- Create, update, and manage marketing and sales materials (e.g., brochures, sell sheets, case studies, product presentations).
- Support the development of sales training materials and product messaging presentations.
- Customize resources to support specific customer segments, sales stages, and regions, as needed.
- Serve as content expert to Marketing Communications and other functions to assist in executing HCP-facing awareness and education campaigns.
- Collaborate with cross-functional teams to adapt clinical data and technical information into accessible marketing materials.
- Serve as a primary content partner to Marcom by collaborating on content development and supporting the management of content calendars and campaign workflows, as needed.
- Design presentations, infographics, and product visuals with a clean and consistent brand aesthetic.
- Assist with basic video editing for internal and external use (e.g., training, testimonials, product demos).
- Manage updates to assets and work with vendors/agencies as needed.
- Support the development of comprehensive clinical and competitive marketing strategies and tactics to support product commercialization and adoption.
- Collaborate closely with cross-functional teams, including sales, product marketing, and clinical, to ensure alignment of marketing initiatives with business objectives.
- Stay abreast of industry developments, regulatory changes, and emerging technologies to identify opportunities and challenges for our products.
Preferred Qualifications
- Preferred: Basic video editing skills (e.g., Adobe Premiere Pro, iMovie, or similar)
