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Product Marketing Specialist
| Company | Loadsmart |
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| Location | Chicago, IL, USA |
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| Salary | $75000 – $100000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3+ years of experience in product marketing within SaaS and logistics industries
- Proven success in go-to-market strategy, product launches, and cross-functional collaboration
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Skilled in using tools like HubSpot, Salesforce, and analytics platforms to drive campaign performance
- Excellent written and verbal communication with a track record of impactful content creation
Responsibilities
- Develop positioning and messaging that differentiates Loadsmart offerings in the market, specific to the target audience’s challenges, opportunities, and needs.
- Gain a deep understanding of how our customers buy, their buying criteria and process; become the expert on competitors and strategies to win against them.
- Enablement: Communicate the value proposition of services to sales and marketing teams; support creation of materials (e.g., data sheets, white papers, e-books, web content, social posts, blogs, webinars, events) to drive the buyer journey and go-to-market strategy.
- Go-To-Market: Collaborate with product teams to plan and integrate launches into buyer-focused marketing programs; align with product managers to understand customer needs, key features, and roadmap; serve as the bridge between product, marketing, and sales.
- Buyer Profiles: Conduct buyer interviews and market research to develop robust, insight-driven personas.
- Collaborate: Generate actionable, data-driven insights to shape product, sales, and marketing strategies.
Preferred Qualifications
No preferred qualifications provided.
