Brand Marketing Manager – Influencer

Brand Marketing Manager – Influencer

Requirements

• At least 4-5 years in influencer marketing
• Exceptional communication, negotiation, and interpersonal abilities
• Skilled in tracking, analyzing, and reporting on campaign performance using platforms such as Instagram Insights, TikTok Analytics, and Google Analytics
• Innovative and creative thinker
• Strong organizational skills with the ability to manage multiple influencer campaigns simultaneously
• Proficient in using influencer platforms (e.g., CreatorIQ, Upfluencer), social media scheduling tools, and content creation/editing tools
• Ability to work effectively across internal teams and external partners
• Excellent problem-solving skills
• A strong finger on the pulse of influencer culture and social media trends

Responsibilities

• Develop and manage Influencer campaigns across various channels (digital, social media, influencer, etc.)
• Create compelling and consistent brand messaging and content with influencers
• Oversee the execution of influencer marketing campaigns, ensuring they align with brand guidelines and strategic objectives
• Monitor and analyze influencer performance metrics and KPIs, providing regular updates and reports to internal stakeholders
• Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness
• Present findings and recommendations to stakeholders, demonstrating the impact of social media efforts on business objectives and ROI
• Ensure consistent brand messaging and visual identity across all touchpoints with influencers
• Collaborate with product development, sales, and other teams to ensure brand alignment
• Work with creative agencies and vendors to develop marketing materials
• Manage budgets and timelines for influencer scopes and campaigns
• Refine and execute a comprehensive influencer marketing strategy to elevate [solidcore]’s brand presence across social media and digital platforms
• Research, identify, and establish relationships with influencers (macro, micro, and nano) who align with [solidcore]’s brand values and target audience
• Oversee the execution of influencer campaigns, ensuring clear communication, seamless execution, and timely content delivery
• Work closely with Senior Brand Manager to support campaigns with the right mix of influencers to amplify said campaign
• Collaborate with influencers to co-create compelling content that drives brand awareness and engagement
• Monitor influencer campaigns and measure ROI through key performance indicators (KPIs), engagement metrics, and conversion tracking
• Negotiate contracts and manage influencer compensation, deliverables, and timelines
• Cultivate a community of brand ambassadors and maintain relationships with existing influencers
• Stay up to date with the latest social media and influencer marketing trends, tools, and best practices

Preferred Qualifications

• Experience in fitness, wellness, or lifestyle brands is a plus