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Senior Martech Solutions Architect

Senior Martech Solutions Architect

CompanyGeneral Motors
LocationAustin, TX, USA, Warren, MI, USA
Salary$94800 – $151400
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior, Expert or higher

Requirements

  • 8+ years of experience architecting and implementing digital marketing solutions across the MarTech solutions space for large corporate environments
  • Extensive experience (5+ yrs) in Adobe Experience Platform and Adobe Campaign solutions on-prem and cloud architecture and implementations
  • Proficiency in Adobe Experience Platform and Real-time CDP, Adobe Campaign, Adobe Journey Optimizer, bonus experience including Customer Journey Analytics, Adobe Target, and other Adobe Marketing Cloud solutions as well as SQL, scripting languages, and data manipulation
  • Strong knowledge of software development principles, methodologies, and best practices in an Agile delivery model
  • Expertise in designing and implementing scalable and distributed systems
  • Deep understanding of system integration patterns and technologies (e.g., JSON, REST, SOAP, ESB, Server to Server APIs)
  • Familiarity with enterprise architecture frameworks and modeling tools
  • Strong problem-solving and analytical skills, with the ability to analyze complex business requirements and propose appropriate solutions
  • Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders including leadership
  • Relevant Adobe certifications are a plus, Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications

Responsibilities

  • Responsible for leading the solution design of Adobe AEP and Campaign tools – AJO, CJO, ACC, etc. aligned to meet specific business objectives
  • Collaborate with stakeholders to understand business strategy and requirements and translate them into technical roadmaps and designs
  • Responsible for configuring and setting up Adobe Experience Platform and Campaign based on best practices and industry standards
  • Help to develop the multi-year roadmaps working with Product Management and Engineering to deliver on Business and Platform technical objectives
  • Responsible for developing and implementing data models, schemas, and workflows within Adobe AEP and Real-time CDP as well as the integration of Adobe AEP with other Adobe Marketing Cloud solutions (e.g., Adobe Analytics, Adobe Target) and third-party systems as needed
  • Assist in the design and implement data integration strategies to ensure seamless data flow between systems and help to define data quality standards within Adobe AEP and Campaign
  • Responsible for ensuring solutions provide data security, privacy and compliance with relevant data protection regulations (e.g. CCPA, GDPR) and have monitoring in place
  • Ensure the solutions conform to architectural requirements such as scalability, maintainability, reliability, extensibility, usability, and security
  • Collaborate with Adobe representatives and partners to stay updated on platform enhancements and new features as well as evaluating and recommending Platform add-ons and extensions to provide more value to our business
  • Work closely with cross-functional teams, including business leads, product managers, developers, and data engineering, to ensure alignment
  • Provides guidance, coaching and/or training to other team members on Adobe AEP and Campaign concepts and best practices as appropriate
  • Holds themselves and others accountable for demonstrating GMs values and cultural behaviors
  • Models GM behaviors and creates a winning culture
  • Demonstrate a Get-it-done mindset with a strong bias towards action

Preferred Qualifications

  • Bachelor’s Degree
  • Master’s Degree preferred