Marketing Manager – Spa & Wsp

Marketing Manager – Spa & Wsp

Requirements

• Bachelor’s degree in Marketing or Communications or equivalent in education and experience
• 3-5 years of relevant experience
• Excellent verbal and written communications skills
• Proficient in Microsoft Office, social media, email marketing platforms, and digital marketing
• Strong organizational, interpersonal, communication, and presentation skills
• Ability to serve as a ‘trusted advisor’ to faculty and staff in departments and institutes across SPA in pursuit of communications and marketing objectives, particularly through social media

Responsibilities

• Lead and own the execution of email campaigns and communication journeys
• Format and upload Request for Information (RFIs) generated from paid search and paid social media into Recruit and/or Salesforce
• Build, configure, and test campaigns and then monitor and optimize delivery, efficiency, and performance based upon goals
• Collaborate with stakeholders on content & design to execute marketing automation campaigns
• Conduct A/B and multivariant testing where necessary
• Implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities
• Establish and monitor Key Performance Indicators (KPIs) and provide performance analysis
• Regularly conduct tests to improve KPIs
• Identify tactics for improving the communication journey to prospects
• Perform competitive analysis and offer suggestions of innovative marketing strategies
• Learn, research, and recommend marketing automation and email best practices
• Create landing pages
• Update and maintain consistent look and feel for Washington Semester Program’s web pages
• Manage web updates and maintenance requests
• Produce new web pages to meet WSP’s marketing goals
• Collaborate with SPA’s Web Content Manager to educate and advise staff and faculty on accessibility compliances
• Improve user experience across devices and browsers by analyzing web traffic data
• Lead efforts to enhance web user experience
• Collaborate with relevant stakeholders to develop and implement organic and paid social media campaigns for WSP

Preferred Qualifications

• Experience in Salesforce Marketing Cloud
• Experience consulting with clients
• Understanding of AMPscript, SQL, HTML/CSS, and JavaScript
• Experience integrating Salesforce Marketing Cloud with other systems
• Ability to analyze campaign performance
• Master’s degree in marketing or other relevant field preferred