Senior Manager Demand Generation DM+C and Axe
Company | Unilever |
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Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- Experience (+/- 8yrs) in the Marketing function, with a good balance between mix development AND local marketing/operations
- Knowledge developing and executing Brand Marketing Plans across channels, with a special focus on Digital and Data Driven Marketing
- Strong Strategic Influence and resilience to align and manage key stakeholders
- Ability to prioritize opportunities, workplans and his/her own time
- Ability to switch from a short-term / operations / execution mindset to a more long-term / strategic mindset
- Strong Team leadership skills both with direct reports AND with local, regional & global cross-functional teams
- Strong team development / coaching skills
- Previous experience in Beauty Personal Care Canada is a plus
Responsibilities
- The delivery of the AXE Personal Care + DMC Deos Canada P&L (top and bottom line target delivery), including BMI management
- The development and execution of digital-first Brand Marketing Plans with highly engaging content and leveraging data to drive relevance among specific audience segments
- All local marketing / operations responsibilities, incl. but not limited to S&OP, IAT mgmt., Customer Presentations & Engagements, etc.
- Shaping and ensuring the timely delivery of the 12 Quarter Activity Roadmap for the brands in Canada, in partnership with the North America brand team
- Management and coaching of an Associate Brand Manager and an Assistant Brand Manager reporting directly to him/her
- Responsible for maximizing partnership with NBA + MLSE (Toronto Raptors), to step-change growth for Men’s Personal Care portfolio
Preferred Qualifications
- Previous experience in Beauty Personal Care Canada is a plus