Sr. Manager – Marcom Sales Conversion
| Company | Faraday Future |
|---|---|
| Location | West Athens, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree or higher in Marketing, Business Administration, Communications, Data Science, or a related field
- Minimum of 10 years of professional experience in digital marketing, CRM systems, lead generation, or private-domain traffic operations
- Proven track record in building and managing digital sales funnels and marketing automation for B2C businesses
- Hands-on experience with CRM platforms such as Salesforce, HubSpot, or similar tools
- Demonstrated ability to manage high-performing marketing or operations teams, including setting KPIs and improving team efficiency
- Strong project management skills with the ability to oversee multiple workstreams, prioritize tasks, and meet deadlines in a fast-paced environment
- Excellent analytical and problem-solving skills; capable of drawing insights from complex data sets to inform conversion strategies
- Solid understanding of digital user journeys and funnel optimization—from awareness to transaction
- Strong written and verbal communication skills, especially in presenting marketing performance and recommendations to leadership
- High level of adaptability and ownership, with a growth mindset and a results-driven approach
Responsibilities
- Build and manage a full-funnel private-domain conversion system using WhatsApp Business API, community platforms, and CRM tools
- Design a user journey from social content engagement to form submission, group entry, sales follow-up, and final transaction
- Structure user segmentation (new leads, engaged prospects, high-intent users) and tailor conversion flows accordingly
- Collaborate with China-based marketing and growth teams to align tooling, SOPs, and asset delivery
- Lead a team focused on converting social and content-driven traffic (TikTok, YouTube, Instagram, Reddit, livestreams, etc.) into private channel leads
- Implement lead scoring, routing logic, CRM automation, and SOPs for follow-up frequency, messaging, and sales handoffs
- Build structured communities on Reddit, Telegram, Discord targeting different segments including high-net-worth audiences
- Design community activation strategies including co-creation, AMAs, surveys, gated access, and engagement incentives
- Integrate WhatsApp, CRM, and BI systems including API flows, automated lead delivery, and callback mechanisms
- Standardize lead tracking parameters (e.g., UTM, user ID, private ID) across content and acquisition functions
Preferred Qualifications
- Platform Expertise: Hands-on experience with WhatsApp Business API, Reddit, Telegram, Discord, and other community platforms used for global user engagement and lead conversion.
- Conversion Strategy Acumen: Proven ability to convert social media and content-driven traffic into qualified leads, particularly for high-value consumer products such as electric vehicles or premium electronics.
- CRM & Workflow Ownership: Demonstrated experience designing, implementing, and optimizing CRM workflows, lead routing logic, and sales handoff SOPs.
- Data-Driven Mindset: Proficiency in analytics tools such as Google Analytics, Mixpanel, or Amplitude; skilled in building and interpreting dashboards to track user engagement and conversion metrics.
- Cross-Border Collaboration: Experience working with China-based marketing or product teams, with an ability to manage alignment across regional workflows and timelines.
- Content Fluency: Familiarity with community management and activation strategies, including AMAs, co-creation initiatives, gated content, and engagement incentives.
- Bilingual Communication: Proficiency in both English and Mandarin is required, with strong cross-cultural communication skills.
- Industry Background: Prior experience in electric vehicles, consumer electronics, or premium B2C sectors is highly preferred.