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Head of Customer Marketing
| Company | Klaviyo |
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| Location | San Francisco, CA, USA |
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| Salary | $156000 – $234000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 10+ years of experience in B2B marketing, ideally with direct experience in customer marketing, product marketing, or customer advocacy.
- Exceptional communicator and storyteller who can capture customer value clearly and credibly.
- Strong program builder with the ability to create repeatable processes that scale.
- Comfortable navigating cross-functional environments and building consensus across teams.
- Strategic thinker with strong execution chops and a passion for customer-centric growth.
Responsibilities
- Build and scale a pipeline of high-impact customer stories across use cases, industries, and personas—driving proof for campaigns, sales, and PR.
- Partner with product marketing and integrated marketing to activate customer advocates in major launches and GTM plays.
- Build a formal reference and advocacy program—including a roster of referenceable customers, a process for managing requests, and strategies to cultivate deeper engagement.
- Support customer recruitment, speaker prep, and storytelling for events including K:LDN, K:BOS, webinars, and industry sponsorships.
- Work with customer-facing teams to understand customer needs and turn qualitative insights into impactful programs.
- Partner closely with Sales, Success, and Marketing teams to identify strategic accounts and elevate stories that drive commercial outcomes.
Preferred Qualifications
No preferred qualifications provided.
