Sr Director – Marketing Ops

Sr Director – Marketing Ops

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or equivalent advanced degree strongly preferred.
• 10+ years of experience in marketing operations, with at least 7 years in senior/executive-level leadership within a global SaaS or enterprise tech environment.
• Demonstrated success scaling operations in a complex, multi-product, multi-region B2B organization.
• Mastery of marketing operations disciplines including lead management, ABM, pipeline acceleration, campaign operations, data strategy, and lifecycle marketing.
• Extensive experience overseeing enterprise-level marketing technology ecosystems and integrations.
• Advanced knowledge of marketing analytics, including attribution modeling, customer segmentation, and predictive performance forecasting.
• Proven ability to drive organizational change, foster alignment across cross-functional teams, and lead high-performing teams at scale.
• Strong executive presence with the ability to influence senior stakeholders and present to board-level audiences.
• Experience owning multi-million-dollar budgets and leading strategic planning cycles for global marketing teams.
• Experience managing distributed teams and driving alignment across global business units.
• Deep understanding of compliance and data privacy (GDPR, CCPA) as it applies to marketing operations.

Responsibilities

• Develop and lead the global marketing operations vision, strategy, and roadmap in alignment with SmartBear’s enterprise goals.
• Serve as a key advisor to the CMO, contributing to long-term planning and strategic initiatives across Marketing, Sales, and Customer Success.
• Drive operational transformation to scale global marketing initiatives efficiently and predictably across all segments and regions.
• Own the global marketing technology stack, overseeing strategy, implementation, integration, and governance of tools like Marketo, Salesforce, CDPs, ABM platforms, and BI tools.
• Partner with IT and data teams to ensure system scalability, performance, and innovation aligned with business needs.
• Establish clear frameworks for evaluating and adopting emerging marketing technologies.
• Define and manage the organization’s marketing data strategy, ensuring unified data governance, integrity, and utilization across the funnel.
• Lead the development of a global marketing analytics infrastructure to measure performance, marketing contribution to revenue, and customer lifecycle trends.
• Champion sophisticated attribution models and forecasting tools that support revenue operations and business intelligence.
• Architect the end-to-end marketing planning, budgeting, and campaign operations processes to enhance agility and scalability.
• Oversee global campaign execution workflows and drive alignment between Marketing, Sales, Product, and Finance for seamless go-to-market execution.
• Implement robust frameworks for performance measurement, program ROI, and continuous improvement.
• Build and lead a high-impact, geographically distributed marketing operations team, including leaders in analytics, technology, and campaign operations.
• Promote an inclusive, collaborative culture that prioritizes accountability, innovation, and excellence.
• Guide the development of career paths, succession planning, and capability building across the operations function.

Preferred Qualifications

• Global mindset and operational rigor.
• Highly skilled in balancing strategic leadership with hands-on execution as needed.