Marketing Associate

Marketing Associate

Requirements

• Understanding of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.
• Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to a stabilized asset.
• Confidence in presenting data-driven marketing recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
• Ability to analyze marketing and advertising data from multiple sources through ROI Analysis, produce executive reports based on the data and support within internal marketing team, and present performance reports and strategic recommendations to share with internal and external stakeholders.
• Ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.
• Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.

Responsibilities

• Drive optimal lead generation in the interest of the assets through proactive and data-driven marketing recommendations in alignment with ownership and operations, while optimizing performance with an ongoing lens of fiscal responsibility.
• Establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups, and their stakeholders.
• Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the portfolio.
• Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.
• Ensure the health and accuracy of data and information flowing into the reporting dashboards.
• Manage and carry out the day-to-day responsibilities of their portfolio of properties.
• Lend support and collaborate with other Marketing Managers and Marketing Associates, on strategy, execution, and stabilization of properties as they transfer into the Community Marketing management area of responsibility.
• Build trust and long-term relationships with internal and external clients and industry partners.
• Collaborate with operations in building viable marketing budgets through recommendations that align with the ownership’s vision but also supports a successful marketing program.
• Manage property marketing budget to ensure spend is on target and optimized.
• Provide clear, comprehensive and relevant written and oral communications to all stakeholders on a regular basis.
• Support, collaborate and continuously optimize SLAs of our marketing team.
• All other responsibilities as assigned.

Preferred Qualifications

No preferred qualifications provided.