Associate Director – Affiliate Marketing
| Company | Tombras |
|---|---|
| Location | Knoxville, TN, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in affiliate marketing, ideally in a fast-paced agency or performance-driven environment
- Hands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, etc.
- Strong analytical skills and fluency in Excel/Google Sheets for performance reporting and forecasting
- Deep understanding of the digital media landscape and CPA/ROAS-based campaigns (including paid search, paid social, programmatic, native, and newsletters)
- Exceptional communication and relationship management skills
- Ability to prioritize effectively, manage competing deadlines, and lead complex projects
- A proactive mindset, creative deal-making instincts, and the ability to spot new affiliate opportunities
- A sense of humor and a genuine desire to have fun while doing great work
Responsibilities
- Architect affiliate strategies, build partnerships with vendors/publishers/affiliates, and optimize client campaigns and budgets
- Lead the development and execution of affiliate marketing strategies that drive revenue growth
- Manage a team of affiliate marketers and ensure they’re meeting goals and growth objectives
- Develop and maintain strong relationships with affiliate partners and publishers to secure premium opportunities, better rates, and improved placements
- Identify and recruit new affiliate partners across editorial, influencer, network, loyalty, and brand-to-brand channels
- Confidently present affiliate strategies and campaign performance to clients on a regular basis
- Collaborate with cross-functional teams including brand, legal, analytics, and paid media to coordinate campaign execution
- Monitor and analyze performance data to identify opportunities to improve KPIs, increase scale, and enhance marketing efficiency
- Develop testing roadmaps and ‘test & learn’ frameworks to continuously optimize campaign effectiveness
- Oversee new campaign launches, including tracking setup, pixel placements, suppression lists, creative updates, and technical troubleshooting
- Handle day-to-day affiliate communications, field questions, and resolve issues to ensure smooth execution
- Drive strategic planning across accounts, prioritizing high-impact initiatives and growth opportunities
Preferred Qualifications
- Experience managing influencer or creator partnerships within affiliate influencer networks like LTK, Mavely, Magiclinks & the Youtube Shopping Affiliate Program
- Familiarity or experience managing customer referral programs
- Experience building or scaling affiliate programs from the ground up
- Experience working with paid media platforms like Google, Meta, and TikTok as part of broader affiliate or performance strategies
- Comfort presenting to senior leadership and distilling complex performance data into actionable insights