Group Manager – Marketing Product Copy

Group Manager – Marketing Product Copy

Requirements

• 10-12 years of experience in content strategy, UX writing, marketing writing, or a related content or design discipline. Experience in e-commerce products and services (specifically online services with purchase flows – less so CPG) is preferred.
• Experience leading teams in a fast-paced, dynamic, work environment while actively managing multiple work streams of the team end-to-end, ensuring quality work is being delivered on time, and that team productivity is optimized at both the individual and group levels
• Bachelor’s degree or more in English, History, Journalism, or similar field
• Strong online portfolio showcasing craft, impact, and collaborative process
• Top-notch written and spoken communication skills, with the ability to present to C-suite executives
• Understanding of key business metrics and how UX plays a role in driving them
• Mastery of Google docs, experience working directly in Figma, especially working with components and managing stakeholder feedback, and familiarity with the latest innovation and tools, including AI

Responsibilities

• Lead, manage, and mentor a team of high-performing product writers, providing guidance, feedback, and air cover.
• Coach projects and execution with a hands-on approach, actively diving into the details alongside your team.
• Partner closely with executives, product marketers, product designers, product managers, engineers, and research to create seamless consumer-first end-to-end experiences.
• Build and champion tailored consumer-centered approaches to content, defining guidelines and best practices that align with brand standards, product goals, and business objectives.
• Ensure consistency in messaging across consumer journeys, products, and touchpoints (purchase flows, emails, webpages, MyLZ), collaborating with marketing writers as needed, particularly on brand-forward messaging.
• Influence product decisions through craft expertise in consumer needs, commercialization, and user experience.
• Proactively and consistently conduct ongoing reviews of content effectiveness and identify opportunities for improvement.
• Proactively seek feedback from cross-functional partners, and share a strong point of view backed up with personal expertise, customer input, and industry trends.
• Actively project manage the workloads and workflow of the product copy team as needed, ensuring quality work is being delivered on time, blockers are removed, and that team productivity is optimized at both the individual and group level.
• Lead hiring, onboarding, and ongoing development of product copy talent.
• Juggle multiple projects at one time, using strong prioritization and communication skills to manage time and expectations appropriately.
• Shape the Brand & Creative team culture by critiquing assets, sharing inspiration and trends, and being an active part of the team’s day-to-day operations.
• Think on your feet and execute quickly against deadlines.

Preferred Qualifications

No preferred qualifications provided.