Branded Content Director

Branded Content Director

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field; Master’s degree preferred.
• 8+ years of progressive experience in branded content, content marketing, or a related field, with a proven track record of scaling content businesses.
• Exceptional understanding of content strategy across diverse media formats (text, video, interactive).
• Demonstrated expertise in developing and executing product marketing strategies and demand generation campaigns.
• Strong financial acumen with experience in budgeting, forecasting, and profitability analysis.
• Proven leadership experience managing and mentoring creative and content teams.
• Excellent client-facing communication, presentation, and negotiation skills.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• Proficiency with content management and project management systems, such as WordPress and Monday.com
• Real estate industry knowledge a plus.
• Experience with creativity tools, such as Adobe Creative Cloud, Canva, a plus.

Responsibilities

• Lead the development of bespoke, multi-platform content strategies for clients, ensuring content solutions are innovative, data-driven, and aligned with client marketing objectives and target audience engagement goals.
• Partner closely with sales and marketing teams to design and implement campaigns (e.g., whitepapers, content marketing, industry partnerships) aimed at driving qualified leads and customer acquisition for Brand Studio.
• Oversee expanded content offerings, such as whitepapers and research surveys, by facilitating strategic planning meetings and working cross-functionally with Design, Editorial, and AdOps to ensure clear assignments and timelines for each group.
• Support key accounts by managing ongoing updates to microhubs, collaborating with the development team on layout enhancements that cover the latest content across videos, articles, event recaps, and more.
• Oversee content direction and project flow to support successful delivery and coordinated campaign launch.
• Analyze existing content performance to highlight successes and develop compelling case studies that demonstrate value and ROI.
• Develop and execute comprehensive product marketing strategies for Brand Studio’s suite of content services, from articles to videos, positioning them effectively within the market.
• Collaborate with sales and marketing teams to identify renewal opportunities, ways to optimize the business, and propose expanded content packages for existing clients.
• Stay at the forefront of industry trends, emerging technologies, and best practices in branded content, native advertising, and digital storytelling to ensure Brand Studio’s offerings remain cutting-edge.
• Act as a key evangelist for Brand Studio, representing the company at industry events, conferences, and client meetings to build brand awareness and foster relationships.
• Support Sales Marketing on the development of major proposals to ensure Brand Studio offerings are effectively integrated into broader sales strategies.
• Produce clear, data-driven reporting that empowers the sales team to drive renewals and deepen client relationships.
• Work closely with the Finance team to reconcile department P&L on a monthly basis to ensure accurate cost attribution to their respective campaigns, manage the freelancer payment process, and onboard new freelancers as needed.
• Monitor and report on monthly revenue performance across content types (videos, articles) to ensure pacing aligns with year-end financial goals.
• Oversee resource planning for additional freelancers and other support as needed to cover for high-volume project periods.

Preferred Qualifications

• Real estate industry knowledge a plus.
• Experience with creativity tools, such as Adobe Creative Cloud, Canva, a plus.