Senior Global Demand Generation & ABM Manager

Senior Global Demand Generation & ABM Manager

Requirements

• 7-10 years of B2B digital marketing and demand generation experience in B2B SaaS with paid media, content syndication, and ABM programs.
• Demonstrated success managing paid social channels with performance optimization ownership.
• Expertise with 6sense, TechTarget, or similar ABM tools, with proven ability to activate and optimize segment-based plays.
• Strong analytical skills with fluency in SFDC reporting and Excel/Sheets for lead management and campaign analysis.
• Hands-on experience with AI tools, demonstrating curiosity and ability to quickly adopt and integrate AI solutions into your workflow.
• Comfort working independently, taking initiative in ambiguous situations, and driving projects to completion with ownership and accountability.
• Cross-functional collaboration and communication skills, adept at managing stakeholder expectations and delivering clear insights and strategies.

Responsibilities

• Lead the strategy, execution, and optimization of paid demand generation programs across paid social, content syndication, and ABM campaigns using 6sense, TechTarget, and other audience intent platforms.
• Translate ICP insights and buying committee behavior into effective campaign architecture and content delivery strategies that deliver top, middle, and bottom-of-funnel outcomes.
• Partner with product marketing and content teams to activate thematic campaigns through syndication and paid media.
• Operate as the internal owner of the marketing ABM 6sense instance, managing campaign setup, segmentation, audience targeting, and reporting.
• Partner cross-functionally to operationalize ABM plays by segment, persona, and intent signals.
• Analyze regional campaign performance and surface actionable insights across owned and shared channels (PPC, paid social, SEO, events).
• Present regional pipeline progress, learnings, and next steps in weekly cadenced executive-level reporting formats, leveraging AI to compile and analyze data when possible.
• Act as a liaison between regional sales leaders, field marketing, and other growth marketing team members to adjust digital channel strategies to maximize overall regional spend efficiency for pipeline generation.
• Partner with sales, BDRs, and field marketing teams to ensure timely follow-up, validate lead quality, and align messaging across inbound/outbound efforts.
• Run weekly syncs with MDR and BDRM teams to calibrate program effectiveness.
• Use enterprise ChatGPT and generative AI tools to localize content, generate copy variations, and expedite campaign reporting.
• Champion new AI-driven workflows to accelerate speed-to-launch and reduce time spent on repetitive tasks.
• Incorporate AI across the lifecycle of your role including tailoring content and assets for specific channels, analyzing performance results, and localizing content with translations.

Preferred Qualifications

No preferred qualifications provided.