Senior Manager – SEO
| Company | Auctane |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of hands-on experience in Search Engine Optimization, with a proven track record of developing and executing successful SEO strategies that drive significant organic growth.
- 3+ years of experience managing and leading SEO teams or direct reports.
- Demonstrated experience working within the SaaS (Software-as-a-Service) industry is required.
- Highly data-driven with strong analytical and problem-solving skills. Expertise in interpreting data, identifying trends, and translating insights into actionable strategies.
- Deep understanding of technical SEO factors, website architecture, HTML, CSS, and JavaScript impacts on SEO.
- Proficiency with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Profound AI, Brandlight, Lumar, etc.).
- Experience managing SEO for multiple websites simultaneously.
- Excellent verbal, written, and presentation skills with the ability to communicate complex SEO concepts to diverse audiences, including senior leadership.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
Responsibilities
- Define, own, and drive the comprehensive SEO strategy and roadmap encompassing technical SEO, content strategy, keyword strategy, link building, and on-page optimization for multiple company websites.
- Lead, mentor, and develop a team of SEO specialists, including direct management of technical and content SEO resources. Foster a collaborative environment, set clear goals, and ensure high-quality execution.
- Establish key SEO performance indicators (KPIs), create and maintain dashboards, analyze performance data, and deliver regular, insightful reports to stakeholders and executive leadership on traffic, rankings, conversions, and ROI.
- Utilize web analytics, SEO tools, and competitor analysis to identify opportunities, inform strategic decisions, test hypotheses, and measure the impact of SEO initiatives.
- Be accountable for achieving ambitious organic traffic and conversion growth targets across all managed web properties.
- Work closely with Marketing, Content, Product, Engineering, and Web Development teams to ensure SEO best practices are integrated into web development, content creation, website design, and marketing campaigns.
- Guide the technical SEO roadmap, ensuring websites are optimized for crawlability, indexability, schema markup, site speed, mobile-friendliness, and other technical ranking factors.
- Collaborate with content creators and the Content SEO Specialist to ensure content is optimized for search engines, aligns with user intent, and supports keyword strategy.
- Stay current with the latest SEO trends, shift to AI search, algorithm updates, industry best practices, and competitor strategies, particularly within the SaaS and e-commerce/shipping sectors.
- Manage the SEO budget effectively, including tool subscriptions and potential agency/contractor relationships.
Preferred Qualifications
- Direct experience in e-commerce SaaS or shipping/logistics software.
- Experience with SEO in multiple languages and markets.
- Experience with SEO for lead generation and conversion rate optimization (CRO).
- Master’s degree or relevant certifications.