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Manager – Web Operations
Company | WGU |
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Location | Salt Lake City, UT, USA |
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Salary | $91800 – $151400 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Bachelor’s degree
- 5 years of experience in managing website operations
- Understanding of web platforms (Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics, etc.)
- 5 years of experience in web operations data analysis
- Prior experience leading people, may be substituted for experience leading large, cross-functional or multi-departmental projects
Responsibilities
- Act as the internal champion for the visitors to our websites, understand their goals and focus on ways to serve them better.
- Support content managers and creative partners with innovative ways to launch campaigns through website distribution.
- Inspire and Develop team members to achieve university and team goals.
- Work with cross-functional partners across teams to identify ways to reach goals supported through the website.
- Lead team of web specialists and supervisors.
- Define the content strategy for web and strive for clear and concise content campaigns across applicable digital touch points.
- Constantly monitor site performance to define enhancements that will improve performance toward goal achievement.
- Create processes that ensure timely and accurate updates of content on site.
- Strive for continual innovation in the operation and functionality of web tools.
- Continual collaboration with conversion team to appropriately test changes and measure success.
Preferred Qualifications
- Experience with AEM and Adobe Analytics a plus