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Sales & Marketing Manager
Company | Landmark Properties |
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Location | Syracuse, NY, USA |
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Salary | $65000 – $72000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree strongly preferred; high school diploma equivalent required.
- 4 years’ experience in various positions in a residential rental community is required.
- 2 years’ experience in sales or marketing with a proven track record of achievements.
- Student housing experience is strongly preferred.
Responsibilities
- Oversee leasing and marketing efforts to maximize the occupancy of the community.
- In conjunction with the Assistant Sales & Marketing Manager, prepare marketing plans and develop new strategies and programs designed to meet occupancy goals.
- Prepare weekly status reports as well as recommendations for changes to pricing or leasing specials.
- Develop resident retention programs.
- Represent the community and Landmark Properties in a professional manner.
- Ensure staff members comply with corporate policies and government laws on Fair Housing.
- Ensure emails and voicemails are checked several times daily and responded to in a timely manner.
- Understand, review, and make revision recommendations to the corporate team regarding the lease documents and related addendums.
- Ensure timely follow up activities take place for all prospective residents.
- Review and approve all leases and packets.
- Oversee lease administration by ensuring both the files and system are accurate and complete.
- Ensure confidentiality of client, resident, and company information.
- Organize all staff meetings and any special or emergency meetings.
- Understand and adhere to the Landmark Properties policies and procedures.
- Maintain a clean and professional work environment.
- Report time and attendance.
- Assist in corporate projects as requested.
- Direct the daily operations of the office.
- Make regular trips to the site to build rapport with the construction team, as well as to verify information such as the site plan, amenities, and delivery date.
- Lead the development of the annual budget and business plan for the property.
- Oversee accounts receivable process and applicant delinquency, intervening as needed to minimize delinquency.
- Oversee the accounts payable process.
- Make purchases for the property and monitor all expenses.
- Provide documentation/receipts for all company purchases.
- Prepare month end reporting package in a timely manner.
- Manage staff including hiring, ongoing training, and development.
- Report on payroll and employee records.
- Prepare annual staff performance reviews.
- Understand the needs and expectations of prospective residents, clients, and vendors and exceed their expectations.
- Develop a sense of community among the prospective residents and staff.
- Maintain active and effective communication with applicants, future residents, parents, and university personnel.
- Proof and distribute monthly newsletter and prospective resident communications to promote excitement and provide updates on construction.
- Maintain a positive community environment for both prospective residents and associates and encourage participation in events and activities.
- Evaluate computer/technology needs of the site and ensure that all staff members abide by the company’s technology policy.
- Implement a successful move-in plan.
- Regularly inspect the office to identify and address maintenance issues, curb appeal, cleanliness, and the overall condition.
- Work with the corporate office to source vendors and implement contracts.
- Develop, understand, communicate, and enforce community safety, emergency, and fire evacuation policies and procedures, providing emergency response and referral services and resources.
- Document and address behaviors of residents that violate the law or the community lease agreement.
- Identify and address safety and security risks.
- Prepare and submit incident reports.
- Handle emergency situations in conjunction with the corporate team.
Preferred Qualifications
- Demonstrated proficiency in all areas of property management operations.
- Strong financial, organizational, analytical, and decision-making skills.
- Strong internet, word processing and spreadsheet skills.
- Must have excellent communication, management, and people skills.
- Entrata experience preferred.