Field Marketing Manager

4+ years of experience in field marketing and/or account-based marketing, preferably within B2B SaaS or technology companies.
Proven ability to manage and scale multiple campaigns simultaneously—balancing competing priorities, tight timelines, and cross-functional stakeholders.
A self-starter mindset with strong project management skills, high autonomy, and a sharp eye for detail; thrives in fast-paced, dynamic environments.
Direct experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to effectively execute field marketing programs that drive pipeline and revenue outcomes.
Willingness and flexibility to travel as needed.
Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms is a strong plus.

Build and Own the North America Field Marketing Program: Develop and scale a cohesive field marketing strategy tailored to regional priorities and growth objectives.
Execute Targeted, High-Impact Field Activities: Plan and execute geo-targeted programs that align with broader integrated campaigns—from executive dinners to regional roadshows. Own end-to-end execution, including driving attendance, managing onsite experience, and ensuring high-quality follow-up to drive meaningful pipeline.
Develop Scalable Processes: Establish repeatable playbooks, templates, and best practices to ensure consistency and efficiency across events and campaigns.
Measure What Matters: Track and report on key performance metrics including event KPIs, lead generation, pipeline contribution, and ROI to continuously optimize program performance.
Drive Cross-Functional Alignment: Partner closely with sales leadership, account executives, and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes.

Familiarity with tools like Marketo, Salesforce, Demandbase, and other modern MarTech platforms is a strong plus.