Vice President – Brand and Product Marketing
| Company | Rocket Companies |
|---|---|
| Location | Detroit, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 15 years of experience in a marketing role or at an advertising agency
- Bachelor’s degree in marketing or a related field, or equivalent competency
- 8 years of experience in marketing leadership roles, with a track record of success in developing and executing strategic marketing plans that drive business growth and market share
- Strong leadership and team management skills, with the ability to inspire, motivate, and develop a diverse team of marketing professionals
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with senior executives, cross-functional teams, and external partners
- Experience in business to consumer (B2C), business to business (B2B), and/or talent marketing, preferably in a technology-driven industry
- Strategic mindset with the ability to think analytically, anticipate market trends, and translate insights into actionable strategies and initiatives
Responsibilities
- Lead, mentor and develop a team of marketing professionals, including leaders and individual contributors, fostering a culture of collaboration, innovation and excellence
- Build and lead high-performing marketing teams, providing guidance, mentorship, and professional development opportunities to foster growth and drive excellence
- Lead efforts to drive customer acquisition through integrated marketing campaigns, including digital marketing, product marketing, brand and performance advertising, content marketing, email marketing, events and partnerships
- Develop and execute comprehensive marketing strategies aligned with the company’s overall objectives and growth targets, taking into account market dynamics, competitive landscape, and customer insights
- Maintain the company’s brand identity, positioning and messaging across all channels and touchpoints, ensuring consistency and relevance to target audiences
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, tracking ROI and optimizing marketing spend to maximize results
- Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team
- Develop leaders and team members to write effective marketing briefs, collaborate with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
- Continually identify and initiate solutions for areas of opportunity in the business. Be fluent in competitive offerings and benchmarking
- Articulate a compelling vision of change, anticipate and overcome potential obstacles and address conflicts among the team for discussion and resolution
- Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility, and market presence
Preferred Qualifications
- Master’s degree in marketing or a related field
- Demonstrated expertise in brand management, customer acquisition, product marketing, digital marketing, and marketing analytics, with a deep understanding of best practices and emerging trends
- Proficiency in marketing technology tools and platforms, marketing analytics, best practices, and emerging trends
- Passion for innovation, creativity, and continuous learning, with a drive to push boundaries and challenge the status quo
- Experience leading multiple teams in complex, matrixed organizations
- Expert understanding of data ingestion, APIs, and marketing technology integrations into source systems
- Expert level understanding of Performance Marketing, revenue or production type metrics
- Experience using project management systems like Azure DevOps, Monday.com, Jira, ServiceNow, WorkFront, etc. and Agile processes
- Proficiency in Microsoft Suite, Lucid, Confluence, PowerBI, Amplitude or similar tools
- Previous experience working in Fin-Tech organizations, specifically in mortgage, real estate or financial service industries