Sr. Manager – Marketing Planning & Analytics

Sr. Manager – Marketing Planning & Analytics

Requirements

• Bachelor’s degree in Analytics, Statistics, Data Science, Business or a related field or equivalent work experience
• 10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics
• Experience working in a Direct-to-Consumer environment
• Validated leadership skills, with a successful track record of team building and developing talent
• Excellent modelling skills with the ability to defend model assumptions
• Excellent written and verbal communication skills
• Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
• Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS) to include querying and cleansing large data sets
• Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
• High level of proficiency with PowerPoint, Keynote and Excel
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a meticulous attention to detail and a big-picture strategic mentality

Responsibilities

• Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
• Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.
• Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.
• Lead and inspire a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth
• Develop automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments
• Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
• Build and automate statistical models to generate critical insight, form strategy, and influence senior partners
• Prepare executive reports and contribute to weekly status updates and cross-departmental presentations, and provide key inputs into weekly and monthly leadership updates.
• Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
• Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business and create tools and reports to ensure accurate and continued measurement
• Gain familiarity across all financial planning models for the streaming service, including forecasts around content, technology, and paid marketing spend to provide a fulsome perspective on all levers of the business.
• Act as the key point of contact within Growth Marketing for any questions regarding planning or financial analysis.
• Develop business case calculations and statistical models to forecast the impact of growth marketing initiatives, including driving trade-off discussions.
• Communicate and collaborate cross-functional to ensure transparency and alignment.
• Lead proforma as well as post-mortem impact analysis of growth marketing strategies, including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth.
• Build strategic decision-making frameworks and develop scripts that help us automate and augment
• Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
• Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks, and opportunities to leadership.
• Serve as the day-to-day trusted measurement partner for brand and content marketing stakeholders.

Preferred Qualifications

• MBA
• Experience in consulting and / or investment banking
• Experience with subscription services