Principal Product Manager – Growth – Acquisition
| Company | Geico |
|---|---|
| Location | Palo Alto, CA, USA, Seattle, WA, USA, San Rafael, CA, USA, San Jose, CA, USA, San Mateo, CA, USA, Richardson, TX, USA, Bethesda, MD, USA |
| Salary | $131200 – $229600 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven 5+ years of experience in Growth functions specifically in customer acquisition with a strong understanding of both paid and organic traffic strategies.
- Strong experience in SEO as a growth driver
- 7+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment.
- Bachelor’s degree or equivalent relevant experience required.
- Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
- Experience working with analytics tools such as Google Analytics or Adobe Analytics.
- Strong understanding of growth mechanics and strategies in a consumer business.
- Demonstrated ability to set product strategy and understand business needs.
- High sense of accountability and strong problem-solving skills.
- Strong interpersonal and collaborative skills to influence across the organization.
Responsibilities
- Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources.
- Lead future proof SEO and Organic Traffic roadmap – identifying high opportunity growth areas, optimizing crawl/index structures, and improving content discoverability.
- Optimize conversion rates by identifying and prioritizing high-impact traffic sources.
- Build and enhance products that improve customer experiences and marketing platforms.
- Collaborate with cross-functional teams, including Marketing, Engineering, and Design, to align on goals and deliver outcomes.
- Utilize data-driven approaches to inform decision-making and prioritize initiatives.
- Monitor and analyze key performance metrics to ensure the effectiveness of acquisition strategies.
- Stay up-to-date with industry trends and competitor activities to identify new opportunities for growth.
- Partner closely with the tech organization and other marketing and PM teams to ensure alignment and successful execution.
Preferred Qualifications
- Experience in the insurance industry is a plus.