Analyst – Sales Research

Analyst – Sales Research

Requirements

• Bachelor’s degree in related field preferred; or equivalent work experience
• 6 months to 1+ years of experience in a TV or Media research role

Responsibilities

• Collect, analyze, and interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports and ad hoc requests.
• Synthesize information from multiple data sets into digestible insights to be used effectively by our Sales team to drive revenue.
• Develop a deep understanding of data to discern between actual performance issues and data integrity errors to ensure accurate reporting and analysis.
• Proactively develop external facing materials for advertising clients (e-blasts, trade ads, etc.)
• Work with the marketing team to produce impactful ROI research analyses for brand partnerships.
• Partner with the design team to position research data in a creative, concise, and compelling manner.

Preferred Qualifications

• Excellent personal computer skills, including Excel and PowerPoint
• Strong math and data analysis skills are necessary, along with the capability of transforming large data sets from multiple sources into actionable insights
• Experience with MRI-Simmons and various Nielsen systems, including National TV Toolbox (Nielsen MRI Fusion, R&F, etc.), NNTV, Ad Intel, and Nielsen Buyer Insights
• Familiarity with iSpot, Qualtrics, Cint, developing and executing primary/custom research studies a plus
• Solid written and verbal communication skills required. Able to effectively communicate and be comfortable presenting
• Strong data visualization skills needed. Also, the ability to give creative direction to the design team to create compelling sales materials
• Ability to work both independently and with a team, bringing strong organizational abilities, project management skills and impeccable attention to detail
• Strong work ethic and must be able to handle multiple assignments at once in a fast-paced environment