Manager – Product Marketing Creative
| Company | VF |
|---|---|
| Location | Portsmouth, NH, USA |
| Salary | $88000 – $110000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior, Expert or higher |
Requirements
- Combination of a strategist, brand manager and creative. You are the ultimate storyteller
- Creative agency strategic planning experience which means you can write great briefs that almost look like final creative
- Be excited by consumer insights and how to turn them into actionable communication.
- Understand the full consumer journey from product creation to purchase on-site and in the store.
- Have a passion for youth culture, fashion and lifestyle footwear, apparel and accessories
- Strong communication skills: excellent written and verbal communication skills are essential for crafting compelling messaging and collaborating effectively
- Creativity and Innovation: the ability to think creatively and produce innovative marketing ideas is crucial
- Strategic Thinking: a strong understanding of marketing strategy and the ability to develop and execute effective plans
- Analytical Skills: Ability to analyze data, identify trends and make data-driven decisions
- Project Management: Experience in managing projects, timelines, and budgets
- Customer Empathy: Understand and connect with customers’ needs and perspectives
Responsibilities
- Identify and implement key initiatives to strategically drive and track the brand’s excellence in product marketing and storytelling
- Develop communication and creative concepts based on key consumer insights and wearing occasions related to product functionality, style and innovation.
- Partner with design, innovation, development and merchandising teams to implement brand building product stories.
- Concept and execute inspiring briefs alongside creative team to enhance overall product style and key product features and benefits.
- Partner with innovation to concept the storytelling for new innovations and materials. Identifying and highlighting product claims, benefits, and value.
- Own product naming strategy and seasonal naming of all new footwear, apparel and accessories product.
- Partner with visual merchandising and store design teams to bring the brand’s product marketing expertise to life through experiential touch points, including both online and in store.
- Elevate eCommerce Product and Landing Pages through partnership with creative, copy and e-commerce teams
Preferred Qualifications
- Formal education in a related field, such as a bachelor’s degree, is great to have