Global Lifecycle Marketing Operations Director

Global Lifecycle Marketing Operations Director

Requirements

• Bachelor’s degree in marketing, business or related field
• 8+ years of experience in lifecycle marketing with a proven track record of improving revenue results and customer engagement.
• 8+ years of experience with marketing automation tools such as Marketo, HubSpot, Salesforce Marketing Cloud. Marketo certified a plus.
• 5+ years of multi-channel marketing experience, including SEM, SEO and how they integrate in the journeys.
• 3+ years of international digital and/or email marketing experience for Europe and Asia-Pacific regions.
• Strong leadership and management skills to create and grow a team and work effectively across marketing and other business functions.
• Strong understanding of customer behavior, segmentation, and lifecycle marketing best practices.
• Analyze data and identify trends and insights.
• Excellent written and verbal communication skills.
• Must have prior professional experience in creating monthly and business reports and presenting a comprehensive view of program results and next steps.
• Highly collaborative to help team work across functions.
• Lead by example and inspire collaboration and a test & learn spirit across the organization. Drive a culture of innovation.

Responsibilities

• Develop and implement lifecycle marketing strategies to improve customer engagement, conversion, and retention and that align with our business goals.
• Define and optimize customer journeys across various touchpoints. Work with local country campaign managers and lifecycle marketing team members to ensure our programs are optimized for local market needs.
• Identify and address customer pain points to improve the customer experience. Map out customer journeys and identify key touchpoints for engagement.
• Design and implement multi-channel lifecycle programs (e.g., email, in-app messaging, SMS).
• Develop and manage a lifecycle marketing roadmap, including experimentation and testing with your team.
• Create and manage customer segmentation strategies with our Marketing CRM data team.
• Analyze customer data and behavior to identify trends and insights within the customer journeys.
• Optimize existing lifecycle programs and campaigns based on data and results.
• Develop and implement A/B testing strategies to improve campaign performance.
• Monitor and report on campaign performance and key metrics, sharing what worked and what didn’t in monthly and quarterly business reviews.
• Hire and grow a team of lifecycle marketing professionals for our Europe and Asia regions.
• Set clear goals and objectives for the team and track performance.
• Collaborate with cross-functional teams (e.g., product, sales, customer success, and within marketing functions)
• Create financial business cases to continue investment in automated lifecycle marketing programs.
• Work with the creative team and within your team to develop and manage engaging and relevant content for various lifecycle stages.
• Ensure consistent brand and messaging across all channels and touchpoints.
• Host best practices and learning sessions
• Drive clear and consistent communications of the goals and success metrics to ensure accountability across teams.

Preferred Qualifications

No preferred qualifications provided.