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Senior Lifecycle Marketing Manager
| Company | Block |
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| Location | Oakland, CA, USA |
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| Salary | $149400 – $270000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of experience in lifecycle, CRM, or retention marketing, ideally in a complex, multi-product environment
- Deep understanding of customer journeys, segmentation, and automation strategy
- Strong analytical skills with experience using data to inform decisions and optimize programs
- Proven ability to plan and execute multi-channel marketing programs from concept through analysis
- Experience managing lifecycle campaigns in platforms like Braze, Iterable, or similar ESPs
- Familiarity with CRM and CDP tools such as Salesforce and Segment
- Strong business acumen and fluency in core marketing metrics like LTV, churn, and incrementality
- Excellent communication and storytelling skills, with the ability to influence cross-functional stakeholders and leadership
- Exceptional project management and organizational skills; capable of managing multiple workstreams independently
- Comfort navigating ambiguity and working in a fast-paced, evolving environment
Responsibilities
- Own and drive a cohesive lifecycle marketing strategy for your remit that aligns with broader go-to-market and team priorities
- Lead the planning, execution, and iteration of lifecycle campaigns and experiments across email, in-product messaging, and SMS
- Monitor dashboards to track lifecycle performance and KPIs and report on insights regularly
- Design and analyze A/B tests and experiments to drive continuous optimization
- Map ideal seller journeys and adoption paths, identifying high-leverage opportunities for engagement
- Create personalized, event-triggered journeys that deliver relevant content at the right moments
- Implement governance frameworks that ensure consistency, quality, and transparency across campaigns
- Collaborate with Data Science and Marketing Operations to define technical requirements for data-driven personalization
- Standardize lifecycle processes and documentation, making them scalable across teams
- Identify and prioritize infrastructure improvements, tooling gaps, and operational enhancements
- Champion best practices for segmentation, experimentation, and messaging strategy
Preferred Qualifications
No preferred qualifications provided.
