Partner Marketing Experience Manager
| Company | Cato Networks |
|---|---|
| Location | Miami, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience in partner marketing, channel marketing, or related field.
- Proven experience managing partner communications and event planning.
- Strong project management skills and ability to work cross-functionally.
- Familiarity with partner enablement platforms and MDF tools.
- Excellent written and verbal communication skills.
- Experience with marketing automation tools, CRM systems (e.g., Salesforce), and partner platforms/PRM tools.
- Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
- Willingness to travel
Responsibilities
- Own and manage the Partner Portal to ensure ease of use, relevancy, and engagement.
- Oversee the MDF (Market Development Funds) process, including submission, approval, tracking, and reporting.
- Ensure co-branded assets are updated, accessible, and aligned with brand guidelines.
- Own channel marketing stack – represents needs, requirements and ensures proper onboarding and use as well as support corporate MOPs with tech integrations.
- Develop and manage regular partner communications including newsletters, product updates, and promotional campaigns.
- Plan, coordinate, and execute partner webinars—ensuring strong attendance, engaging content, and follow-up.
- Develop and maintain Partner event playbooks that include detailed agendas, speaker coordination, promotional plans, and logistics.
- Collaborate cross-functionally with internal teams including Sales, Product, Product Marketing and Customer Success to deliver impactful event experiences.
- Research and update partner experience based on best-in-class experience and measure impact constantly striving for smoother and easier partner execution.
- Partner with SDR teams to create and execute programs that support channel motion and partner-led pipeline growth.
- Align with channel leadership to identify key focus areas and measure effectiveness of marketing efforts.
- Onboard and educate fellow marketing team members on channel marketing tech, processes and major campaigns in regular cadences.
Preferred Qualifications
- Background in the cybersecurity industry is preferred.
- Familiarity with cybersecurity products, partner types (e.g., MSSPs, VARs, distributors), and market trends is a strong advantage.