VP of Marketing Operations

VP of Marketing Operations

Requirements

• 10+ years of experience in marketing operations, project management, or marketing leadership roles, with a track record of scaling marketing execution in high-growth environments.
• Proven ability to lead cross-functional initiatives, build infrastructure, and influence executive stakeholders.
• Exceptional leadership, communication, and organization skills.
• Data-driven, detail-oriented, and outcome-focused mindset.
• Experience serving as Chief of Staff or senior advisor to an executive leader, with strong executive presence and influence.
• Proven expertise in workflow and project management systems (e.g., Asana, Workfront, Jira, etc.).
• Strong understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze) and campaign execution frameworks.
• Excellent cross-functional collaboration skills—able to work across marketing, product, sales, finance, and enterprise PMO teams.
• Analytical, structured thinker with ability to distill complexity into clear roadmaps, plans, and action steps.
• Demonstrated experience as a Chief of Staff or senior advisor to an executive leader.
• Operational knowledge of procurement processes, vendor management, and company governance frameworks.
• Excellent cross-functional leadership and executive communication skills.

Responsibilities

• Act as right-hand to the CMO: organize, drive, and monitor execution of strategic initiatives and departmental priorities.
• Lead the annual and quarterly marketing planning process, ensuring alignment to company goals, financial targets, and cross-functional dependencies.
• Manage marketing leadership team agendas.
• Oversee and continuously improve marketing’s workflow systems, timelines, intake processes, and inter-team communications.
• Implement and scale project management best practices to improve campaign speed, visibility, and accountability.
• Drive operational alignment between brand, demand gen, lifecycle, product marketing, digital experience and creative teams.
• Oversee and improve end-to-end marketing workflow systems, including campaign intake, prioritization, resourcing, and delivery timelines.
• Establish project management frameworks to ensure executional consistency and operational clarity across the marketing org.
• Lead the CRM campaign operations function to support coordinated, multi-channel campaigns across lifecycle stages and customer segments, including campaign enablement, marketing automation, data hygiene, segmentation, and journey orchestration.
• Oversee and optimize lead management processes including scoring, routing, and funnel tracking to ensure alignment with Sales and SDRs.
• Develop scalable processes and playbooks for campaign execution, QA, and compliance.
• Partner with IT and RevOps to ensure data integrity, automation, and system interoperability across marketing ESP platforms.
• Own campaign management infrastructure including automation platforms, segmentation, QA processes, and measurement standards.
• Partner with the Enterprise Project Management Office (EPMO) to lead and coordinate cross-functional initiatives that span departments (e.g., product launches, GTM alignment, org-wide technology rollouts).
• Drive marketing’s role in enterprise-level programs and ensure timely delivery of cross-functional milestones.
• Partner with the Enterprise PMO to coordinate high-impact, cross-functional initiatives across product, GTM, operations, and customer experience.
• Serve as the marketing organization’s point of accountability for company-wide governance policies, including procurement, vendor onboarding, data usage, and financial controls.
• Partner with Legal, Finance, and Procurement to ensure marketing leaders and teams adhere to all applicable policies and workflows.
• Build lightweight, scalable processes that ensure compliance without slowing execution.
• Build, mentor, and scale a high-performing Marketing Ops team.
• Collaborate cross-functionally with Marketing Leaders, Product Marketing, Demand Gen, Field & Events, Media, Lifecycle, Brand, CX, Creative and Digital Experience teams to ensure seamless execution and insights sharing.

Preferred Qualifications

• Experience in SaaS, subscription, or digital consumer businesses.
• Familiarity with privacy and compliance frameworks (GDPR, CCPA, etc.).
• Experience working within or closely with an Enterprise PMO.
• Familiarity with B2B SaaS, digital subscription, or high-velocity growth environments.
• Strong understanding of procurement systems (e.g., Coupa, SAP Ariba) and policy enforcement in matrixed orgs.
• Familiarity with Agile or hybrid Agile/Waterfall project methodologies.