Vice President – Marketing

Vice President – Marketing

Requirements

• 15+ years of related and progressive global experience in integrated marketing roles, and 5+ years at the managerial level required.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced education preferred.
• A proven track record of developing and executing successful marketing strategies that achieve growth goals and enhance brand reputation.
• Outstanding communications skills (both verbal and written) and the ability to communicate effectively and persuasively with various audiences, internally and externally.
• Proficiency in assessing talent and process needs, developing both short and long-term change management plans, and excellent project management skills.

Responsibilities

• Provide strategic leadership to develop and implement comprehensive marketing and vertical strategies and plans that align with the business segment’s growth and communications objectives.
• Conduct market research and analysis to identify trends, opportunities, and the competitive landscape. Define where to play and how to win. Translate insights into new products and go-to-market recommendations.
• Build current and prospective customer awareness and consideration of nVent Electrical Connections solutions with integrated marketing campaigns, promotions, and communications.
• Generate and manage marketing-qualified leads, scoring, and routing in partnership with our sales organization, aligned to our growth and revenue targets.
• Oversee aspects of product brand management and brand building in alignment to the nVent parent brand to ensure consistent positioning and messaging to audiences.
• Build and mentor a high-performing marketing team, cultivating modern marketing capabilities, career pathways, and a growth mindset within the segment marketing function.
• Collaborate closely with the segment product managers, enterprise marketing teams, centers of excellence, and shared services to ensure alignment with other marketing functions and best practices.
• Manage the segment marketing budget, ensuring high impact return on allocation of resources to various campaigns and initiatives.
• Measure and evaluate the effectiveness of marketing activations through key performance indicators (KPIs) and return on investment.

Preferred Qualifications

• Experience in business-to-business and/or industrial settings preferred.
• MBA or advanced education preferred.