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Director – Media Relations / Earned Media
Company | IPG DXTRA |
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Location | Chicago, IL, USA |
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Salary | $94000 – $165000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in marketing, communications, or related field
- 8+ years of PR experience combining account management and media relations
- Recent earned media portfolio demonstrating successful placements within the last 3-6 months
- Proven track record executing large-scale media programs across diverse outlets
- Deep understanding of the current media landscape and a strong media relationship network
- Excellent communication, presentation, and problem-solving abilities
- Client service passion with the ability to manage multiple priorities
- Creative mindset that brings fresh ideas to benefit clients and agency growth
Responsibilities
- Develop and execute comprehensive earned media strategies across consumer, lifestyle, automotive trade, and business outlets
- Bring expertise in both corporate and consumer PR
- Leverage existing media relationships to secure top-tier placements and coverage
- Lead team development of strategic materials including messaging frameworks, media lists, and targeted pitches
- Serve as primary media contact, maintaining relationships with key reporters and managing day-to-day account operations
- Oversee junior staff while fostering client relationships and identifying growth opportunities
- Execute campaigns flawlessly with strong project management skills and proactive solution-finding
- Collaborate across internal teams to develop innovative ideas that drive client success
- Cultivate a supportive team culture focused on growth, inclusivity and partnership
- Travel for events as needed
Preferred Qualifications
No preferred qualifications provided.