Director – Affinity Partnerships

Director – Affinity Partnerships

Requirements

• Typically requires a Bachelor’s degree in business or equivalent work or educational experience. Advance degree preferred.
• Typically requires 8 years of relevant experience and 5 years of management experience.
• Minimum 7 years of experience leading cross-functional programs/projects that include key third party partnerships.
• Minimum 5 years of experience in establishing and/or managing strategic/executive level business partnerships.
• Minimum 3 years’ experience in sales, project management, business development or strategic alliance management.
• Minimum 3 years’ experience in creating and implementing Marketing strategies that meet or exceed program goals.

Responsibilities

• Inspire and guide a team of relationship managers and marketers to exceed expectations and deliver exceptional results.
• Design and evolve a playbook for affinity and sponsorship partnerships that aligns with BECU’s growth goals and brand identity.
• Identify and evaluate potential partners and sponsorships, crafting compelling business cases that highlight mutual value.
• Deepen relationships with current partners by acting as a trusted advisor and ensuring alignment with shared goals.
• Develop and implement marketing plans that leverage both BECU and partner assets to drive engagement and growth.
• Oversee creative strategies that enhance BECU’s image through thoughtful use of partner branding and intellectual property.
• Use analytics to measure campaign success, optimize strategies, and ensure data-driven decision-making.
• Lead contract negotiations and manage agreements in collaboration with legal and vendor management teams.
• Define roles, responsibilities, and governance structures that support effective partnership execution.
• Oversee annual and long-term planning for operational, product, and project budgets related to partnerships.
• Work cross-functionally to amplify marketing efforts and ensure partner success.
• Operate with autonomy while aligning with executive leadership to drive strategic initiatives forward.
• Take on additional responsibilities as needed, always with a focus on impact and innovation.

Preferred Qualifications

• Experience in Financial Services preferred.
• Ability to identify and develop strategic partnerships.
• Ability to drive internal stakeholders to a consensus on critical issues.
• Ability to lead complex and high-level deal negotiations.
• Ability to effectively present to individuals and groups.
• Ability to create and execute on long-term sales strategies.
• Highly developed analytical and problem-solving skills.
• Ability to travel out of state as needed.