VP of Sales – MSP Channels
| Company | Aura |
|---|---|
| Location | Boston, MA, USA, Remote in USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- 10+ years of B2B sales leadership experience, with at least 3+ years in scaling revenue at a growth-stage or mature technology company.
- Deep familiarity with the MSP channel selling through them to SMBs, having scaled that motion previously.
- Proven experience building and evolving sales teams, infrastructure, and processes in dynamic environments.
- Skilled in data-driven sales management: pipeline coverage, conversion metrics, capacity planning, and quota design.
- Hands-on leader comfortable operating at both strategic and tactical levels—especially selling to MSPs directly early on as you build out the team.
- Strong communicator and cross-functional collaborator, with experience influencing at the executive and board levels.
- High integrity and emotional intelligence; able to lead with empathy, clarity, and decisiveness.
- Bachelor’s degree required; MBA or advanced business training a plus.
- Ability to travel as needed.
- Excellent negotiation and presentation skills.
Responsibilities
- Develop and implement sales strategies to achieve revenue targets in the MSP channel to SMBs.
- Build and lead a high-performing sales and account management team focused on new MSP and SMB acquisition and retention.
- Build and maintain strong relationships with key clients, partners, and stakeholders in the digital security sector.
- Drive large strategic partnerships to expand market presence and drive user and revenue growth.
- Collaborate with Revenue Operations, Marketing, Product, and Customer Experience teams to optimize sales strategies and customer engagement and insights.
- Monitor market trends, competitor activities, and customer needs to adjust sales strategies accordingly.
- Establish metrics and KPIs to measure performance, growth, and profitability.
- Oversee forecasting, pipeline management, and sales operations to ensure alignment with business goals.
- Represent the company at industry events, conferences, and partner meetings to enhance brand visibility and business opportunities.
- Drive sales enablement initiatives, ensuring the team has the tools, training, and support needed to excel.
- Partner with Revenue Operations to develop and manage budgets, forecasting, and financial reporting to support strategic decision-making.
Preferred Qualifications
- Strong grasp of privacy, security, or wellness categories, or other high-trust, high-sensitivity spaces where customer confidence is paramount.
- Background in evolving from founder-led or opportunistic sales to a mature, scalable revenue organization.
- Experience in PLG (product-led growth) or hybrid GTM motions is a strong plus.