Senior Marketing Manager – Global Events

Senior Marketing Manager – Global Events

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in global event management, corporate events, or experiential marketing.
• Strong leadership, project management, and budgeting capabilities.
• Passion for renewable energy with expertise in the industry landscape and customer base.
• Proven ability to manage agency relationships and collaborate with internal and external stakeholders.
• Experience leading global event strategy, marketing activations, and trade shows (in-person & virtual).
• Strong event design aesthetic and production leadership.
• Solid understanding of integrated marketing strategies for global B2B and regional markets.
• Exceptional communication, negotiation, and stakeholder management skills.
• Proficiency in event management software, CRM platforms, and virtual event technologies.
• Ability to create and deliver compelling presentations to executive-level stakeholders.
• Experience working in small marketing teams with embedded agencies.
• Skilled in marketing project management and budgeting tools (e.g., Asana, NetSuite).
• Adaptability to fast-paced, high-pressure environments with tight deadlines.
• Highly resourceful, accountable, and capable of thriving in ambiguity.
• Willingness to travel globally, including evenings and weekends as needed.

Responsibilities

• Develop and implement a comprehensive global event strategy to support business objectives, brand positioning, and audience engagement.
• Help drive awareness of our high-performing, quality technology, products, services, and solutions to our key audiences including Engineering, Procurement Contractors (EPCs), solar project developers, and investors using integrated marketing and event strategies.
• Identify key industry events, sponsorship opportunities, and event initiatives to enhance brand presence.
• Establish event goals, KPIs, and success metrics to measure impact and optimize performance.
• Lead end-to-end planning and execution of global events, including conferences, summits, manufacturing openings, summits, trade shows, customer events, and corporate activations.
• Manage event sponsorships, speaker engagements, and executive participation.
• Ensure seamless event production, including content management, audiovisual, stage design, branding, and attendee experience.
• Manage the Global Events budget and support purchase order and accounts payable processes for all global internal and external events.
• Create and maintain surveys, reports and analysis for events and other in-person and virtual events, utilizing a data-focused approach to improve marketing ROI.
• Build and maintain strong relationships with vendors, event organizations, related solar media/agency partners.
• Partner with marketing, sales, product, and executive teams to align event strategies with broader business goals.
• Work closely with regional teams to adapt events to cultural and market-specific needs.
• Collaborate with creative teams to develop compelling event content, branding, and messaging.
• Build and maintain relationships with key industry partners, vendors, agencies, and event organizers.
• Track event performance, analyze attendee feedback, and provide post-event reports with actionable insights.
• Implement best practices and innovative approaches to enhance event effectiveness and ROI.
• Stay ahead of industry trends and emerging technologies to improve event experiences.

Preferred Qualifications

• Experience in Solar/Energy industries is preferred but not necessary.
• Fluency in additional languages is a plus.