Director – Creative Strategy

Director – Creative Strategy

Requirements

• Must have direct experience developing creator campaigns/in the creator economy
• Minimum of 9 years experience in creative, social media, and content strategy, with 3+ years of experience in a senior role directly leading a team
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
• Detail oriented and strong project management skills
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Passion and experience in the creator economy and ecosystem and its evolving landscape
• Experienced at pitching, and confident when presenting to clients and team members
• You thrive in an environment where collaboration, flexibility and scrappiness are valued

Responsibilities

• Develop creative, culturally relevant, and insight-driven pitch decks for creator-first strategy, rooted in compelling storytelling.
• Own and manage timelines for both your work and that of your creative, cultural, and creator strategy teammates on projects you are leading.
• Serve as a strategic thought partner to the Client Business Lead, offering creative and strategic guidance on key accounts.
• Lead and create compelling, creator-led creative and social strategies, grounded in actionable insights.
• Support the Head of Creative Strategy on high-level, senior-client presentations and strategic initiatives.
• Input into evolving, elevating, and packaging Whalar’s ownable creative strategy capabilities and product offerings.
• Take the lead on internal presentations and client-facing POVs, including strategic foundations for workshops.
• Unpack client briefs to identify the true strategic objective and what’s needed to achieve it.
• Collaborate with Research & Insight and Client Services to identify and develop community and creator strategy.
• Lead productive and inspiring brainstorms and ideation sessions, both internally and with clients.
• Use measured campaign outcomes to inform, refine, and evolve future strategies and creative concepts.
• Stay ahead of social media trends, technologies, and platforms, and integrate these insights into both client work and proactive thought leadership.
• Collaborate cross-functionally with Paid Media, Measurement & Analytics, Creative, Creator Strategy, and Client Services to ensure strategic vision is carried through to execution.
• Proactively identify upsell opportunities and enhance existing client relationships, in collaboration with the Creative Director and Head of Creative Strategy.

Preferred Qualifications

No preferred qualifications provided.