Vice President – Product Marketing
| Company | Docebo |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 10+ years of product marketing experience, with at least 4 years in a leadership role within a high-growth SaaS company, ideally in the learning technology or learning and development industry.
- Proven success in creating and executing high-impact go-to-market strategies that drive product adoption and revenue growth.
- Extensive experience in market research, competitive analysis, and product positioning within a B2B context.
- Strong executive presence with the ability to influence and build relationships across all levels of the organization.
- A passion for learning and development, with a deep understanding of industry trends, customer needs, and market dynamics.
- You are a strategic thinker with a deep understanding of both the big picture and the day-to-day details.
- You excel in driving alignment across teams and have a strong ability to influence senior leadership.
- Your expertise in market research, competitive analysis, and positioning allows you to develop clear, actionable strategies.
- You possess excellent communication skills and a passion for the learning and development space, and you are adept at balancing strategic planning with hands-on execution.
- You are also intellectually curious and forward-thinking, with a working knowledge of how AI is transforming enterprise software—including its implications for go-to-market messaging, buyer expectations, and product positioning.
- You’ve either marketed AI-native products or leveraged AI in your own marketing operations, and you’re excited to help Docebo define the future of AI-powered learning.
- Willingness to travel up to 20% of the time.
Responsibilities
- Global GTM Strategy & Execution: Help lead the company’s go-to-market planning and execution across five different regions for new products, feature launches, and platform enhancements
- Positioning, Messaging, and Storytelling: Define and evolve our platform narrative, positioning, and messaging frameworks to drive clarity, differentiation, and resonance with target buyers.
- Market Intelligence & Competitive Strategy: Own competitive and market intelligence. Lead initiatives that surface customer insights, track competitor moves, and inform product strategy.
- Pricing & Packaging: Partner with Product, RevOps, and Finance to shape pricing and packaging strategies that align with buyer value and drive growth across segments.
- Enablement & Content Strategy: Oversee content strategy for product marketing, creating value-based sales assets, battlecards, pitch decks, case studies, and more.
- Voice of the Market & Analyst Relations: Act as a strategic voice of the customer and market across the business. Lead relationships with industry analysts to influence market perception and amplify our platform vision.
- Lead and mentor a high-performing team: Guide and develop a team of product marketing managers, fostering a culture of innovation, collaboration, and excellence.
Preferred Qualifications
- A passion for learning and development, with a deep understanding of industry trends, customer needs, and market dynamics.
- Intellectually curious and forward-thinking, with a working knowledge of how AI is transforming enterprise software—including its implications for go-to-market messaging, buyer expectations, and product positioning.