Manager of Consumer Research

Manager of Consumer Research

Requirements

• Bachelor’s Degree in Business, M.B.A preferred
• 4+ years of roles in research (qual and quant) or consumer insights
• 2+ of experience with product development, menu innovation/innovation stage-gate required preferably in restaurant, consumer packaged goods, or multi-unit retail
• Expertise in Excel, Access, PowerPoint,and survey platforms (e.g., Qualtrics, Survey Monkey)
• Strong executive presence and presentation skills
• Proficient in using syndicated and custom research tools and methodologies, such as concept screens, A&U, TURF, conjoint, focus groups and statistical analysis
• Expertise in drafting surveys and discussion guides and moderating focus groups
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Knowledge of the latest market research techniques and industry best practices
• Ability to be flexible and nimble while working independently in a fast-paced organization

Responsibilities

• Conduct comprehensive market research and utilize available secondary research to identify consumer trends, category preferences brand awareness/perception and overall consumer behaviors
• Partner with cross-functional stakeholders to identify business questions, challenges and success metrics
• Act as an internal research consultant to gather requirements from key business leaders, and support all phases of primary research (develop research plans, draft screeners and surveys, execution, and provide results) in a timely manager
• Utilize various research methodologies, such as satisfaction surveys, concept screens, A&U, TURF, Conjoint, Willingness to Pay, focus groups, and interviews, to gather consumer insights
• Identify and manage research tools, vendors and panels
• Analyze Market data including sales figures, market share, trends, and competitor analysis to provide actionable insight and recommendations
• Lead all research related to concept testing initiatives to evaluate the viability and potential success of marketing campaigns, and brand positioning and most importantly new product ideas
• Design and implement research studies to assess consumer response and perception of concepts, utilizing qualitative and quantitative methods and analyze results to provide clear and actionable recommendations to guide marketing strategies and decision-making
• Key contributor throughout the product development process in partnership with brand marketing and R&D to develop and refine product concepts based on consumer feedback and market insights
• Execute and evaluate consumer surveys and analysis after product lunches
• Conduct regular competitive benchmarking to assess brand positioning and performance in the market
• Provide timely and relevant insights to the marketing team, enabling them to develop effective strategies and tactics
• Stay updated on industry trends, emerging menu items/ingredients, consumer behavior, and new technology to ensure marketing efforts remain innovative, competitive and nimble
• Other duties as assigned

Preferred Qualifications

No preferred qualifications provided.