Consumer Insights and Strategy Manager

Bachelor’s degree preferred
5+ years’ experiences in market insights related field both on the qualitative and quantitative projects
Strong problem-solving and analytical skills
Track record of developing brand strategies
Strong presentation, storytelling, and communication skills – both written and verbal
Proficiency in Microsoft Office Suite
Able to plan, organize, and prioritize multiple and simultaneous projects and assignments
Demonstrated ability to navigate a highly regulated and complex industry

Own the measurement, analysis, and reporting of consumer-level metrics; making strategic recommendations to the marketing team and beyond
Own the management of brand health tracking to connect the dots between consumer insights and day-to-day marketing activities
Transform data and insights into cohesive, outcome-oriented stories and brand strategies
Lead consumer research projects that support the strategic direction of content and brand initiatives across owned channels as well as with partners
Understand and tap into cultural insights that support brief development and brand positioning
Collaborate cross-functionally to gather and analyze customer data, including surveys, usage data, engagements, and other voice of the customer feedback
Be the subject matter expert on external and internal data collection tools
Optimize a process for gathering internal customer data and disseminating it across the organization and develop strategies to improve internal customer metrics
Work alongside external partners, optimizing dashboards and survey-drive data collection
Tailor and present insights and findings to internal and external stakeholders

Understanding of iGaming category considered an asset
Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
Proven track record of growing and developing people
Knowledge of sports and/or experience working within a heavily regulated industry is a plus