Marketing Strategic Insights Analyst
| Company | General Motors |
|---|---|
| Location | Remote in USA, Warren, MI, USA |
| Salary | $88500 – $141400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior |
Requirements
- Bachelor’s degree or equivalent experience
- 1+ years of marketing and/or agency experience required
- Comfortable establishing and enabling new processes, ways of working, and best practices
- Highly organized and process-oriented, easily able to manage and prioritize multiple high priority projects
- Excellent collaboration skills across cross-functional internal teams, agencies and vendors
- A consumer-centric, results-driven mindset with career progression of increasing responsibility
Responsibilities
- Managing multiple project timelines and solution roadmaps from planning through delivery
- Supporting team leads in developing insights storytelling, strategic recommendations, and leadership presentations
- Collaborating across research and analytics disciplines to deliver insights POVs and performance tracking across Demand Spaces, Creative Excellence, and Brand Power KPIs
- Application of Ehrenberg Bass philosophies of brand growth to insights and recommendations
- Managing intake of marketing DEI data and insights from internal and agency teams for performance tracking
- Refining workable data sets and data tagging for insights generation
- Sourcing first-party data, syndicated data and secondary research to support development of insights updates
- Maintaining ongoing inventory of best practices, available tools and methodologies, along with training/reference materials
Preferred Qualifications
- Experience or interest in marketing strategy, consumer insights, or brand performance
- High acumen for learning and using a variety of data tools, dashboards, and data visualization techniques (Tableau, Power BI or similar)