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Senior Manager – Subscription Strategy
| Company | Dow Jones |
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| Location | New York, NY, USA |
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| Salary | $140000 – $170000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 10+ years of experience in strategy, marketing, product development, or general management—ideally in a subscription-based or digital media business.
- Strong problem-solving skills and ability to break down complex challenges into clear, actionable plans.
- Comfort working across teams and synthesizing multiple inputs into concise recommendations.
- Exceptional communication and organization skills with attention to detail and a proactive mindset.
- Ability to manage multiple workstreams with competing priorities in a dynamic, fast-paced environment.
Responsibilities
- Support execution of cross-functional initiatives that drive acquisition, engagement, and retention across the WSJ and WSJ+ portfolio.
- Help develop and refine new subscriber value propositions and subscription constructs, working closely with product, marketing, and consumer insights teams.
- Coordinate team input into key business reviews, strategy documents, and dashboards—ensuring senior leaders have clear visibility into performance and priorities.
- Assist in the development and rollout of new WSJ+ offerings.
- Partner with Product and Brand teams to ensure the customer journey reflects the differentiated value of each offering.
- Monitor and support performance of acquisition and engagement campaigns, partnering with Performance Marketing to surface trends and opportunities.
- Act as a connector across teams—helping translate business needs into actionable plans and ensuring alignment with stakeholders in Finance, Legal, Tech, Product, and Marketing.
- Contribute to the development of test plans, customer research efforts, and competitive scans to inform product development and growth opportunities.
- Assist in the creation of materials for SLT/ELT updates and cross-functional briefings.
- Serve as a strategic thought partner to the Senior Director, helping to prioritize initiatives and manage workstreams across a growing team.
- Collaborate with colleagues across the Subscription Strategy team to ensure shared goals are met and dependencies are managed effectively.
Preferred Qualifications
No preferred qualifications provided.
