Head of Marketing
| Company | Deliverect |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 10+ years of experience planning, leading and executing impactful B2B tech marketing campaigns.
- Fluent in English, with exceptional written and verbal communication skills.
- Skilled in crafting innovative strategies that leverage industry trends, customer insights, and business objectives.
- Proven experience in managing and optimizing marketing budgets.
- Thrive in fast-paced environments, taking ownership of critical projects and delivering results.
- Comfortable navigating ambiguity and building solutions with limited resources.
- Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively.
- Experience driving cross-functional teams toward a project goal.
Responsibilities
- Develop and implement strategic marketing plans for North America to define how we will attract, acquire, and retain valuable customers.
- Collaborate with global marketing teams (brand, product, operations, growth) to determine how they can best support regional priorities and where we will need to supplement locally.
- Plan and execute integrated marketing campaigns overseeing brief development, creative (with agency support), channel planning, channel execution in some cases (i.e., email marketing, events), and measurement.
- Manage and optimize the marketing budget allocation across channels and campaigns to maximize ROI.
- Work closely with the sales team to understand lead quality, funnel performance, and approach to target more strategic accounts.
- Develop co-marketing strategies with regional partners to ensure mutual benefit and accountability for all parties involved.
Preferred Qualifications
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No preferred qualifications provided.