Career Returnship Program – Associate Marketing Generalist

Career Returnship Program – Associate Marketing Generalist

Requirements

• Career returner with a minimum 18-month career break and prior experience in marketing, communications, or financial services.
• Strong written and verbal communication skills with the ability to translate complex ideas into clear messaging.
• Comfortable working in a fast-paced, matrixed environment with multiple stakeholders.
• Demonstrated interest in financial services, digital marketing, or client engagement.
• Proficiency in Microsoft Office; familiarity with marketing tools (e.g., Eloqua, Sprinklr, Google Analytics) is a plus.
• Curious, collaborative, and eager to learn and grow within a supportive team environment.

Responsibilities

• Collaborate with cross-functional teams to support the development and execution of marketing campaigns across paid, owned, and earned channels.
• Conduct market research and competitive analysis to inform campaign strategy and audience segmentation.
• Assist in content creation, including email copy, social media posts, and internal communications.
• Support project management efforts across regional teams, ensuring timelines and deliverables are met.
• Set KPIs, track, and build reports on the efficiency of marketing activities, and show impact on business goals. Drive continuous optimization of marketing programs.
• Participate in team meetings, brainstorming sessions, and stakeholder presentations.
• Contribute to the development of customer journey strategies and marketing automation workflows.

Preferred Qualifications

• Familiarity with marketing tools (e.g., Eloqua, Sprinklr, Google Analytics) is a plus.